BEAUTY | Are Gold Face Masks Worth The Hype?

Most Instagram beauty trends disappear as quickly as we scroll though our feeds – one exception being the gold face mask movement. Fusing the latest sheet-mask technology with the ancient healing qualities of gold, the proven results certainly make this more than just a highly photogenic craze.

‘Gold has so many benefits when it comes to skin’, explains Dr. Maryam Zamani, an aesthetic doctor and founder of MZ Skin. ‘Working to stimulate the production of your natural collagen levels, it can help to reduce long-term collagen loss.’

But it’s the short – term benefits that have made gold masks a skincare essential for pre-event prep. ‘Gold helps boost the microcirculation of the skin, leaving it energized and radiant’, says Dr. Yannis Alexandrides, a top plastic surgeon and founder of 111Skin range. And, although it’s about as decadent as a skincare trend can get, it’s not a case of style over substance: gold is both antibacterial and anti-inflammatory. ‘It helps treat skin infections and acne-prone complexions, as well as boosting cell renewal’, says Mimi Luzon, a celebrity facialist and esthetician known for her luxurious 24-karat gold masks. Gold nanoparticles have even been proven to have a stabilizing effect on active ingredients, making them more potent when combined.

So, which of these proliferating products should you go for? These masks are more than worthy of a selfie, leaving  skin as bright as their star ingredient.

To Lift

One of the most famous and luxurious gold masks, Luzon’s 24K Pure Gold Treatment lifts the skin and reduces wrinkles (it’s a favorite with models Irina Shayk and Sara Sampio). Gold leaf is applied on top of a liquid mask to infuse the lifting ingredients into skin, before both disappear as you massage them in. ‘Use it after a light at-home peel for the best results’, advises Luzon.

To Calm

Makeup artists Lynsey Alexander swears by deeply penetrating sheet masks such as 111Skin Gold Brightening Facial Treatment Mask on shoots and backstage at shows. ‘They refresh the skin, leaving it soothed and hydrated enough to skip moisturizer’, she says.

The Brighten Eyes

Powered by 24K gold and detoxing seaweed, Chantecaille Gold Energizing Eye Recovery Mask revitalizes the delicate eye area after a long day or lack of sleep. It’s particularly good to soothe and de-puff skin after a long – haul flight.

To Prep For Makeup

MZ Hydra Skin Gold Facial Treatment Mask is ideal pre-makeup. Loaded with gold nanoparticles go-to. ‘I find it best to apply this while you’re lying down, to really let the nourishing ingredients sink in’, says makeup artist and face-mask-obsessive Naoko Scintu.

To Strengthen

Omorovicza Gold Flash Firming Serum is perfect for sensitive skin. Not only does it calm any irritations and redness, but the combination of the anti-inflammatory colloidal gold and added vitamin C boost collagen and restore elasticity to give skin super strength and tone.

To Glow

It’s not just about sheet masks and gold leaf; traditional liquid masks infused with gold offer a brilliant glow-giving fix. Dermache Labs Roloxin Gold Lift tightens pores and leaves the skin laced in a pretty gold sheen.

Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Majida El Roumi is set to perform at the Qubba Palace in Egypt soon. The Lebanese singer’s performance on April 2 will mark the first – ever public concert to be held on the grounds of the Qubba Palace since it was build in 1872. El Roumi announced the news on  her Instagram account with … Continue reading Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

Lady Kitty Spencer as been appointed as the global ambassador for Dolce & Gabbana. It’s no surprise that Domenico Dolce and Stefano Gabbana would tap Princess Diana’s niece for a global ambassadorship. The design duo’s infatuation with royalty and aristocracy has been a long defining element in inspiring the rich collections of the Italian fashion house. … Continue reading Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

Loading…

Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s