BEAUTY | This New High-Performance Collection Aims To Restore Your Faith In Makeup

American fashion designer Tom Ford’s eponymous beauty label has launched a new collection of high-performance makeup made withstand whatever life throws at you.

The “Emotionproof” collection, as it’s aptly named, features the Emotionproof liner, eye color, mascara, and concealer, all formulated with bold pigments designed to hold their own in any weather – meaning they are transferred-proof and sweat/humidity-resistant.

“The first step to a beautiful face is smooth, flawless skin…either natural or perfect with seamless, undetectable coverage”, says Ford himself. The full-coverage concealer is ideal for hiding dark circles and noticeable imperfection, gliding on to leave you with a naturally radiant finish.

Offering up to 24 hours wear, the retractable eyeliner drifts along your lash line effortlessly without any tugging. And with help of the built-in sharpener, a precise application is virually guaranteed. Designed to complement the Emotionproof Eye Color, the 12 shades ensure a cohesive look.

The Eye Color includes the two most requested features in eyeshadow: that it is both bendable and creaseproof. With an added bonus of intense color playoff, you can simply smooth the cream eyeshadow over the lids using your finger or brush.

To finish off the look, the Emotionproof Mascara offers up notably lengthened and voluminous lashes. Lasting all day, the formula combines deep black carbon color and lash-filling powders, enabling this mascara to take drama out of your life and onto your lashes.


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