When Jonathan Anderson was appointed creative director of LOEWE back in 2013, it seemed like a bold move from LVMH – the fashion behemoth behind the Spanish house. Founded in 1846 by a collective of Spanish house. Founded in 1846 by a collective of Spanish artisans, LOEWE’s heritage is a crucial part of its BNA. Renowned for its world – class leather goods, the label was hugely respected, but in need of reinvigoration in order to capture a contemporary audience. At the time, with his eponymous label thriving, London – based Anderson was being touted as one of the industry’s most promising young stars. However, turning the storied, but admittedly sedate, leather house into one of fashion’s most exciting and pioneering labels would have been a tall order for even the most seasoned designer. Never one to shy away from a challenge, Anderson took up the mantle with gusto. He imbued LOEWE with his love of art, appreciation of the past and excitement for the future, creating a kind of open and inclusive aesthetic that had the industry enthralled from day one. Six years later and, not only has the brand become one of the most venerated labels in the world, it’s also had a profound effect on the way women dress – proving that great design is an multifaceted as the women who wear it. Each and every exquisitely crafted LOEWE piece proves that intelligence, playfulness and practicality can co-exist in the clothes and accessories we wear.
During those six years, Anderson has created playful capsule collections that drop throughout the year, alongside the label’s main fashion line, with designs that are at once captivating, compelling and wonderfully wearable. It should therefore come as no surprise that LOEWE’s seasonal capsule collection continues to reinvent the modern woman’s wardrobe. “Each year we have tackled different Arts and Crafts heroes of mine”, says Anderson. “So, for me, it was a very natural process to do William De Morgan – he was a big collaborator in the Arts and Crafts movement and a true fantasist in that moment”.
Fearless in his approach to color and print, Anderson have reinvented closet staples such as the midi skirt and tailored separated by casting them in bold prints and riotous florals. His directional cuts are universally flattering on the occasion. A mood – enhancing daisy – print silk shirts and pants might seem like a bold proposition, but the relaxed fit ensures maximum comfort while putting a joyful spin on your off-duty look. Unsurprisingly the brand’s cropped leather jacket, cut in a slick button – down style, is a hero piece of the highest order – adding effortless edge to your corporate closet just as easily as it elevates classic blue denim.
Sartorial purists will be enamored by the brand’s outerwear, with classic trench and blanket coats made new by subtle details such as slightly exaggerated proportions and contrast collars. however, it’s the fabrication that makes these coast made new by subtle details such as slightly exaggerated proportions and contrast collars. However, it’s the fabrication that makes these coats truly special. We’d happily spend a winter cocooned in LOEWE’s premium cashmere. While the label is a firm favorite with the street – style set, Anderson’s eclectic esthetic has also made Loewe a red-carpet favorite among the most discerning of A-listers, championed by the likes of Nicole Kidman, Laura Harrier, Emma Stone and Cate Blanchett. follow in their perennially chic footsteps by embracing the label for everything from black-tie to winter and summer weddings. This season’s off-the – shoulder, balloon – sleeved gown is a true showstopper – a delicate balance of pretty and punk, it comes with best – dressed – guest status guaranteed.
However, the design that has become most symbolic of the new LOEWE has to be the Puzzle bag. The term “it bag” might be passé, but it was made for this piece. First introduce in 2015, the puzzle was a hit from the moment it hit the runway. Constructed from over 40 sumptuous leather panels and hand – sewn by artisans in Spain, this polymorphous bag is a piece of fashion history and a true collector’s item. While it is available in a myriad of colours, opting for more neutral tones will ensure that it works with everything in your existing closet. Whether your gravitate towards the classic or more diminutive size, you’ll be surprised by just how capacious this bag is; big enough for you everyday essentials and then some. It’s the definition of an investment piece.
It’s thanks to this uncanny ability to incite – and refusal to follow – trends that Jonathan Anderson has put LOEWE back at the forefront of fashion. And the very top of our wish lists.