THE POWER OF INFLUENCE | Haute Hijab Is Donating Headscarves To Healthcare Workers Fighting Covid-19

US-based hijab brand Haute Hijab has pledged to donate over 500 headscarves to the healthcare workers fighting Covid-19. With medical staff risking their lives every time they go into work to treat those affected by the coronavirus, hijab-wearing women have taken to washing their headscarves more frequently after every use to maintain situation, and are facing a shortage.

We do need hijabs’, shares Dr.Riham Alwan, a hijab-wearing ER doctor on the frontline. ‘If you can imagine, before you wouldn’t be as alarmed about it, but at this stage, those of us the frontlines, we really need to stock up on these hijabs cause we’re washing them after every use’.

As such, Melanie Elturk, co – founder and CEO of Haute Hijab first donated 250 hijabs to the female medical staff, which were all spoken for in about 45 minutes. ‘Many of our friends and family members are currently risking their lives during this pandemic’, says Elturk. ‘In thinking critically about what Haute Hijab could do to help in the rising crisis, we came up with a plan to donate 250 hijabs to healthcare workers fighting Covid-19 who needed them most.’

Noticing that the need for hijabs was more crucial than anticipated, Haute Hijab left the form open for any healthcare profession to request for a headscarf and went on to produce and ship additional ones through crowdfunding. Those looking to help out and make a donation only to buy this product from the brand which will then donate a jersey headscarf on behalf of the buyer. ‘We’re committed to supplying hijab – wearing women on the frontlines with a fresh, sanitary hijab so there’s one less thing they have to worry about’, adds Elturk.


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