THE POWER OF INFLUENCE | In The Spirit Of Giving This Ramadan, Cartier Donates To Emirates Red Crescent’s Covid-19 Fund

With the Holy Month of Ramadan around the corner, while the world battles the Covid-19 pandemic, there has never been a more crucial time to help those in need. It is important to not forget the ones without the resources to protect themselves and their families, and this is why Cartier has pledged to donate AED 1 million to the Emirates Red Crescent’s ‘The Homeland of Humanity’ Fund. Through this donation , the French luxury brand aims to assist the region’s most vulnerable people in the fight against Covid-19.

As a Maison, we feel strongly about expressing our gratitude to the people of the region; and what better time to do so than the month of giving, the Holy Month of Ramadan’, says Christophe Massoni, Chief Executive Officer ofCartier in the Middle East, India, and Africa. He adds: ‘More than ever, Cartier remains committed to supporting the less fortunate, those affected and the people caring for them during this difficult and unprecedented time. we truly look forward to celebrating the Month of Ramadan with a spirit sharing and togetherness, which are dear to Cartier’s heart.

The Homeland of Humanity’ fund was set up in coordination with the National Emergency and Disasters Management Authority, the Emirates Red Crescent and other humanitarian and charity organizations in the country. Not only is its main objective to strengthen the measures being taken to curb the rapid spread of the coronavirus, but to also ensure that families in various segments of society live in an environment hospitable enough for them to stay home and protect themselves from the consequences of the virus.

This donation is one of many philanthropic aids offered by Cartier in more than half a decade. Through Cartier Philanthropy – a foundation dedicated to social responsibility and humanitarian efforts – the Maison strives to improve the lives of the most vulnerable, in particular women and children living in the world’s least developed redions.


fashion | Halima Aden Reveals Plans To Be First Miss Somalia To Enter Miss Universe

Halima Aden is a force to be reckoned with. A champion of female empowerment and inclusivity, the Somali – American model is responsible for shattering countless stereotypes. Now, she has announced her plans to enter the Miss Universe beauty pageant as the first – ever Miss Somalia.  Aden took to social media over the weekend … Continue reading fashion | Halima Aden Reveals Plans To Be First Miss Somalia To Enter Miss Universe

ROYALS | The Queen’s office called the experience a ‘deeply personal’ one.

Penning a powerful essay for The New York Times, Meghan Markle has revealed that in July, she suffered a miscarriage. Using the publication’s platform to amplify her voice, the Duchess of Sussex wrote about the need for open dialogue around pregnancy loss and the importance of checking in on those around us. ‘I knew, as I … Continue reading ROYALS | The Queen’s office called the experience a ‘deeply personal’ one.

SUCCESS STORY | How Camila Coelho Went From Dior Makeup Counter To Global Creator To CEO

Camila Coelho is a Brazilian – American fashion and beauty entrepreneur. Her namesake fashion label, Camila Coelho Collection, sold out online within minutes of launch and continues to grow month over month.  As a first-generation immigrant who arrived in United States when she was 14, she started following her passion for beauty and makeup right … Continue reading SUCCESS STORY | How Camila Coelho Went From Dior Makeup Counter To Global Creator To CEO

THE EMPOWERMENT OF WOMAN | This Sharjah Royal Is The First Women To Be Appointed President Of International Publishers Association

Sheikha Bodur bin Sultan Al Qasimi has become the first Arab women to be appointed president of the International Publishers Associations (IPA). Sheikha Badour, daughter of His Highness Sheikh Dr. Sultan Bin Mohammed Al Qaisimi, Supreme Council Member and Ruler of Sharjah, is expected to assume the role in early January next year. The announcement of the new position … Continue reading THE EMPOWERMENT OF WOMAN | This Sharjah Royal Is The First Women To Be Appointed President Of International Publishers Association

FASHION | Amina Muaddi Ha Added Statement Jewelry And Handbags To Her Footwear Empire

Romanian-Jordanian designer Amina Muaddi has expanded her footwear empire by adding jewelry and handbag pieces to her new Fall 2020 Collection. Muaddi, who is best known for her signature flared heels, has rapidly become of the most sought-after footwear designers in the world, with a host celebrity clients including Gigi Hadid, Kim Kardashian, Kendall and … Continue reading FASHION | Amina Muaddi Ha Added Statement Jewelry And Handbags To Her Footwear Empire

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