THE POWER OF INFLUENCE | In The Spirit Of Giving This Ramadan, Cartier Donates To Emirates Red Crescent’s Covid-19 Fund

With the Holy Month of Ramadan around the corner, while the world battles the Covid-19 pandemic, there has never been a more crucial time to help those in need. It is important to not forget the ones without the resources to protect themselves and their families, and this is why Cartier has pledged to donate AED 1 million to the Emirates Red Crescent’s ‘The Homeland of Humanity’ Fund. Through this donation , the French luxury brand aims to assist the region’s most vulnerable people in the fight against Covid-19.

As a Maison, we feel strongly about expressing our gratitude to the people of the region; and what better time to do so than the month of giving, the Holy Month of Ramadan’, says Christophe Massoni, Chief Executive Officer ofCartier in the Middle East, India, and Africa. He adds: ‘More than ever, Cartier remains committed to supporting the less fortunate, those affected and the people caring for them during this difficult and unprecedented time. we truly look forward to celebrating the Month of Ramadan with a spirit sharing and togetherness, which are dear to Cartier’s heart.

The Homeland of Humanity’ fund was set up in coordination with the National Emergency and Disasters Management Authority, the Emirates Red Crescent and other humanitarian and charity organizations in the country. Not only is its main objective to strengthen the measures being taken to curb the rapid spread of the coronavirus, but to also ensure that families in various segments of society live in an environment hospitable enough for them to stay home and protect themselves from the consequences of the virus.

This donation is one of many philanthropic aids offered by Cartier in more than half a decade. Through Cartier Philanthropy – a foundation dedicated to social responsibility and humanitarian efforts – the Maison strives to improve the lives of the most vulnerable, in particular women and children living in the world’s least developed redions.


ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

Grace Kelly’s star-making performance came in 1953 when she appeared in ‘Mogambo’ opposite Clarke Gable. After that, Alfred Hitchcock took her under his wing and made her the star of ‘Dial M for Murder’ and ‘Rear Window’, turning her into a household name. Kelly won an Academy Award in 1955 for her role in ‘Country … Continue reading ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

Kylie Jenner posted a statement on her Instagram about the death of George Floyd and her fears for her daughter Stormi’s future. She joined the many celebrities speaking out and showing support for people protesting nationwide after George Floyd died on Monday in Minneapolis, as a result of a police officer kneeling on his neck … Continue reading CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

In the age of coronavirus, the mere thought of your makeup brushes only having the potential to cause breakouts is a concern of the past. These days, most people are worried about all the germs lurking on their makeup products and tools, and how to properly sanitize everything in their makeup bag. Luckily, there’s a … Continue reading HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

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