Armani and the Yoox Net-A-Porter are entering the next phase of their 20-year relationship with plans for a new – gen shopping experience. Over the next two year, the two brands will work together to develop a ‘revolutionary, digital and integrated shopping experience’ for its customers, integrating Armani’s physical boutique with its digital sites with the aid of YNAP’s global logistics network, this blending of analog and digital spaces aiming to create a seamless shopping experience for Armani’s clients. The ongoing pandemic has reiterated the need for designers to adopt a more innovative approach to fashion retail, with Armani seeing this shift as an opportunity to build a deeper relationship with its clientele and understand their expectations from the brand. This new technology will allow for a far more flexible shopping experience, with customers soon able to access all available products across both online and offline channels, and benefit from the full potential of both, this revolutionary development seeing grater sustainability, transparency and circularity for Armani in a period of rapidly evolving shopping habits and demands.
The Louvre Brings Haute Couture Inside Its Hallowed Halls for the First Time
In a historic move, the Louvre, the world’s most-visited museum, is showcasing haute couture gowns and accessories from iconic fashion houses such as Chanel, Saint Laurent, and Dior alongside its renowned decorative arts collections. This unprecedented exhibition bridges the gap between fashion and history, celebrating the enduring relationship in between Parisian couture and the city’s…
The 82nd Golden Globes: A Gilded Night of Fashion and Glamour
The red carpet of the 82nd Golden Globe Awards at LA’s Beverly Hilton shimmered with an unparalleled brilliance on Sunday night, as Hollywood’s elite embraced fashion’s most dazzling trend: gold. This year, the ceremony’s sartorial choices embodied opulence, individuality, and bold reinvention, making it a true celebration of style on one of cinema’s most illustrious…
The Ultimate Guide to Mixing Skincare Products for Radiant, Healthy Skin
In the ever-evolving world of skincare, knowing how to mix and match products can elevate your routine – or cause unintended harm. With countless celebrity-endorsed lines, trending products, and conflicting advice, it can be overwhelming to navigate. That’s why ALKASSANDRA has curated this comprehensive guide to help you unlock the power of skincare combinations. Discover…
Why Hermes Is “costly” and Not “Expensive”, According to Artistic Director Pierre-Alexis Dumas
Renowned for its unmatched craftsmanship and timeless elegance, Hermès stands as a beacon of luxury in the modern world. But why are its products so costly? According to Artistic Director Pierre-Alexis Dumas, the answer lies not in expense, but in value – a philosophy that defines the brand’s legacy of excellence. The Hermès Philosophy: Cost vs. Expense…
Princess Kate Attends Royal British Legion’s Festival of Remembrance in Elegant Tribute
Princess Kate made a radiant appearance at the annual Royal British Legion Festival of Remembrance at the Royal Albert Hall, honoring the sacrifices of armed forces members. Dressed in accordance with the traditional all-black dress code, Kate wore an elegant black blazer dress, accented with reflective silver buttons at the waist. Her ensemble included a…
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