BEAUTY | Huda Kattan Launches New Skincare Brand ‘Wishful’

It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today  with its debut skincare product ‘Yo Glow Enzyme Scrub’.

True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.

Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.

Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.

To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.


Jennifer Lopez Rocks The Stage In Zuhair Murad Design At Citizen VAX LIVE: The Concert To Reunite The World

U.S. singer and actress Jennifer Lopez was among a number of celebrities who took to the stage at the Citizen VAX LIVE: The Concert To Reunite The World show on Sunday – and she pulled out all the stops with three wardrobe changes, which included a shimmering jumpsuit from Lebanese couturier Zuhair Murad. Performing some … Continue reading Jennifer Lopez Rocks The Stage In Zuhair Murad Design At Citizen VAX LIVE: The Concert To Reunite The World

Ramadan Kareem From Christian Louboutin Beauty

This Holy Month, pamper you loved ones by gifting them beauty treasures from Christian Louboutin Beauty. Full of generosity and appreciation, you 2021 Ramadan promises to be unforgettable. For this special moment, the traditional glossy boxes for lips and fragrances will be dressed in a customised red sleeve featuring a crescent moon and a lantern. To fully embrace the spirit of … Continue reading Ramadan Kareem From Christian Louboutin Beauty

Diptyque’s New Fragrance Traces the Path Of An Iconic Arab Explorer

Celebrating the French fragrance maison‘s 60th anniversary, Diptique’s new launch – Eau Rihla – has a special connection to the Middle East. Named after the Arabic word Rihla, meaning journey, the new frageance was inspired by the 14 century globe – trotting merchant, Ibn Battuta and his travels throughout the known world. Perfumer Fabrice Pellegrin drew his inspiration directly from … Continue reading Diptyque’s New Fragrance Traces the Path Of An Iconic Arab Explorer

Prince Harry And Meghan’s First Netflix Project To Focus On Invictus Games

Britain’s Prince Harry and his wife Meghan will produce their first Netflix Inc. series that will focus on athletes competing in the Invictus Games for injured veterans in the Hague in 2022. The series will provide – the – scenes stories of athletes and organizers as they prepare for the event, which been delayed until next spring … Continue reading Prince Harry And Meghan’s First Netflix Project To Focus On Invictus Games

WELLNESS | What Are Essential Oils, And Do They Work?

Essential oils are often used in aromatherapy, a form of alternative medicine that employs plant extracts to support health and well – being. However, some of the health claims associated with these oils are controversial. The article explains all you need to know about essential oils and their health effects. What Are Essential Oils? Essential oils … Continue reading WELLNESS | What Are Essential Oils, And Do They Work?

ARTS & CULTURE | Amsterdam Studio VOUW’s Luminous Installation ‘City Gazing Riyadh’ Celebrates Hope

Noor Riyadh which is opened in Saudi capital on March 18 (last Friday), one of the most exciting light and art festival globally, combining the highest quality of light artworks across the largest city footprint. Celebrated Dutch design studio VOUW feature on the roster of more than 60 global artists who have been selected to … Continue reading ARTS & CULTURE | Amsterdam Studio VOUW’s Luminous Installation ‘City Gazing Riyadh’ Celebrates Hope

Britain’s Prince Harry Gives Advice To Grieving Children In New Book

Britain’s Prince Harry has written the forward for a new book aimed the children of frontline workers who died in the COVID-19 pandemic, sharing the pain he suffered as a boy after the death of his mother, Princess Diana. Harry wrote that losing his mother at age 12 left ‘a huge hole inside of me’, … Continue reading Britain’s Prince Harry Gives Advice To Grieving Children In New Book

No Zoom, No Sweatshirts As 93rd Oscars Producers Plan For Live, In – Person Event

With nominations set and just over a month until showtime, details are tricking out about the 93rd Oscars and neither sweatshirts not zoom made the cut. ‘Our plan is that this year’s Oscar will look like a movie, not a television show’, said show producers Jess Collins, Stacy Sher and Steven Soderbergh in a statement on … Continue reading No Zoom, No Sweatshirts As 93rd Oscars Producers Plan For Live, In – Person Event

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