It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today with its debut skincare product ‘Yo Glow Enzyme Scrub’.
‘True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.
“Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.
Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.
To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.
Breastfeeding women how have been infected with Covid – 19 continue to secrete virus – neutralising antibodies into their milk for up to 10 months, data suggests. Besides emphasising the important role breastfeeding could play in helping to protect infants from the disease, researchers believe that such antibodies could be used to treat people with … Continue reading Antibodies In Breast Milk Remain For 10 Months After Covid Infection – Study
Paris / France – A potential link between changes in the menstrual cycle after having been vaccinated against Covid should be investigates, an expert has written in a newly published report. Thousands of women have reported changes in the periods after getting jabbed, such as their cycle running late and heavier or unexpected flows. These … Continue reading Changes To Menstrual Cycle After Covid Vaccination Should Be Investigated, Says Expert
Paris / France – – Late Tunisian couturier Azzedine Alia’s Parisian home has become the subject of a new documentary, ‘Azzedine Alaia, 18 Rue de la Verrerie Paris’, Directed by Nathalie Plicot and narrated by French actor Isabelle Huppert, the 27 – minute film gives a rare glimpse into Alaia’s 4,000 – square – meter home. The … Continue reading Azzedine Alaia’s Parisian Residence And Atelier Are Explored In This New Documentary
Paris / France – – A Giorgio Armani show is official taking place in Dubai this year to mark the 10th anniversary of the Armani hotel. The Italian house announced that the Dubai event, originally the Cruise 2021 Show scheduled for 2020, will now take place on October 26, 2021. Dubbed One Night One, the … Continue reading The Giorgio Armani Show In Dubai Is Back In Motion For 2021
Scientists believe that Covid-19 could affect male fertility after an early study showed patients who died from the virus had decreased sperm counts. Researchers also rebuffed what they called ‘myths’ on social media about the effect of Covid-19 vaccines on male fertility. Scientists from the University of Miami examined six patients who died from Covid-19 … Continue reading Study Sheds Light On Impact Of Covid – 19 On Male Fertility
The ingestible collagen boom began several years ago, ans still shows no signs of abating. In fact, it’s been given yet another bump by avid TikTokkers touting its beauty benefits as ever more options pour into the marketplace. Among the promises: It will bless you with dewy, plump skin, strong nails, supple joints, even healthier … Continue reading Does Ingestible Collagen Work?
This year’s World Refugee Day offers a chance to reflect on the uncertainty faced by those forced to flee their homes, actor Cate Blanchett, a goodwill ambassador for the U.N. refugee agency, says as the world grapples with the unpredictability of the COVID-19 pandemic. The Oscar winner and UNHCR goodwill said the annual June 20 … Continue reading Cate Blanchett Sees Pandemic As Chance For Refelction On Plight Of Refugees
It’s cherry season again! They’re fresh, plentiful, beautiful, and delicious, but, you may be wondering – are cherries actually that good for you? The answer is yes, 100 times yes! Cherries are not only one of the healthiest fruits, they also rank as one of the most health protective foods overall. One cup, or about … Continue reading 7 Health Benefits Of Cherries
Coffee lovers will tell you that every time of day is the best time to drink coffee; however experts say that there is an ideal time to sip a cup of joe in order to really reap the benefits of that caffeine boost. ‘If you are someone who has average tolerance to caffeine, then after having coffee, whether it’s … Continue reading When Is The Best Time Of Day To Drink Coffee In Order To Boost Productivity?
When it comes to ageing, many of us would rather stay looking our youthful best longer, and will haiply splurge on all manner of expensive, high – end beauty products and treatments in order to do so. Despite the fact that fine lines and wrinkles are nothing to be ashamed of, that doesn’t mean we should … Continue reading Forever Young: The Ultimate Guide To Reducing Wrinkles And Fine Lines