BEAUTY | Huda Kattan Launches New Skincare Brand ‘Wishful’

It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today  with its debut skincare product ‘Yo Glow Enzyme Scrub’.

True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.

Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.

Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.

To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.


BEAUTY | Barbie Has Teamed Up With Glamglow For A Limited-Edition Mask And Moisturizer

It’s easy to think of Barbie as someone who was born with flawless skin. OK, born may be the wrong word, considering she’s a doll, but that hasn’t stopped real, live humans from envying and emulating and emulating the icon’s beauty – especially now that she represents an increasingly diverse way to be beautiful. But … Continue reading BEAUTY | Barbie Has Teamed Up With Glamglow For A Limited-Edition Mask And Moisturizer

ARTS & CULTURE | Thunaiyat Al-Diriyah Foundation is KSA’s First Art Biennale

Saudi minister of culture Prince Badr bin Abdullah bin Farhan just established Al – Diriyah Biennale Foundation for Contemporary Art, the first art biennale to be set in Saudi Arabia. The biennale will focus on two central themes: an exhibition of contemporary art for the first edition set for 2021 and an Islamic art exhibition … Continue reading ARTS & CULTURE | Thunaiyat Al-Diriyah Foundation is KSA’s First Art Biennale

THE POWER OF INFLUENCE | Duchess Of Sussex Speak Out: ‘George Floyd’s Life Mattered’

Meghan, the Duchess of Sussex, spoke publicly for the first time about George’s death calling it ‘absolutely devastating’. She was speaking to the graduating class of Immaculate Heart High School in Los Angeles, in a video message commencement speech on Wednesday evening. In a heartfelt, she said she had been hesitant  to   speak about the … Continue reading THE POWER OF INFLUENCE | Duchess Of Sussex Speak Out: ‘George Floyd’s Life Mattered’

THE VOICE | George Clooney Calls Racism ‘America’s Greatest Pandemic’

Forget Covid-19, George Clooney thinks America’s greatest pandemic is racism, and the cure is to vote. In response to nationwide protest sparked by the death of George Floyd while is custody of Minneapolis police, Clooney wrote an essay published by The Daily Beast on Monday. ‘How many times have we seen people of colors killed … Continue reading THE VOICE | George Clooney Calls Racism ‘America’s Greatest Pandemic’

FASHION | Christian Loubutin Expands Nude Shoe Collection For More Skintones

The lack of variety when it comes to ‘nude’ toned clothing has been an ongoing issue for many. However, there are brands such as Christian Loubutin that are finding ways to expand their offerings to fit the needs of a wider range of skintones. In 2013, the luxury brand originally launched their Nudes shoe collection … Continue reading FASHION | Christian Loubutin Expands Nude Shoe Collection For More Skintones

TRAVEL | Saudi Arabia’s Al Ula To Reopen Including Ancient Site Al Hijr

Saudi Arabia’s major cultural and heritage attraction Al Ula will reopen this October and for the first time it will be open to visitors years round. Al Ula contains many archeological treasures including Al Hijir, the first landmark in the Kingdom to be listed by UNESCO as World Heritage Site. Al Hijir is the remains … Continue reading TRAVEL | Saudi Arabia’s Al Ula To Reopen Including Ancient Site Al Hijr

ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

Grace Kelly’s star-making performance came in 1953 when she appeared in ‘Mogambo’ opposite Clarke Gable. After that, Alfred Hitchcock took her under his wing and made her the star of ‘Dial M for Murder’ and ‘Rear Window’, turning her into a household name. Kelly won an Academy Award in 1955 for her role in ‘Country … Continue reading ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

Kylie Jenner posted a statement on her Instagram about the death of George Floyd and her fears for her daughter Stormi’s future. She joined the many celebrities speaking out and showing support for people protesting nationwide after George Floyd died on Monday in Minneapolis, as a result of a police officer kneeling on his neck … Continue reading CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

In the age of coronavirus, the mere thought of your makeup brushes only having the potential to cause breakouts is a concern of the past. These days, most people are worried about all the germs lurking on their makeup products and tools, and how to properly sanitize everything in their makeup bag. Luckily, there’s a … Continue reading HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s