BEAUTY | Huda Kattan Launches New Skincare Brand ‘Wishful’

It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today  with its debut skincare product ‘Yo Glow Enzyme Scrub’.

True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.

Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.

Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.

To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.


FASHION | The OG Hadid Supermodel, Yolanda Hadid, Returns To The Runway Alongside Bella And Gigi At Off-White

When it comes to models of the models of the moment, no one can compete with Bella and Gigi Hadid. The supermodel sisters have dominated the Autumn/Winter 20/21 season on and off the runways – but this evening at Off-White, they got a run for their money when their mom, Yolanda, stepped out in Virgil … Continue reading FASHION | The OG Hadid Supermodel, Yolanda Hadid, Returns To The Runway Alongside Bella And Gigi At Off-White

SPORTS & ENTERTAINMENT | Saudi Arabia Announces Sporting Mega-Event

Saudi Arabia said Wednesday it will hold its biggest sporting event next month, with 6,000 athletes expected to participate, the latest extravaganza in a push to soften its ultra-conservative image. The ‘Saudi Games’ will be held in Riyadh between March 23 and April 1 and will feature 40 sports – including swimming, athletics, archery, badminton … Continue reading SPORTS & ENTERTAINMENT | Saudi Arabia Announces Sporting Mega-Event

BABY TALK | Does Having Boys Or Girls Run In Families? New Study Say It’s Down To Chance

My mother was one of four sisters. I have a younger sister, and between the two of us, we have four daughter. We’re not the only one who appear to have one sex run in the family. Everyone knows a family who has a boy…and a boy…and then another, all in a row? Some scientists … Continue reading BABY TALK | Does Having Boys Or Girls Run In Families? New Study Say It’s Down To Chance

TRAVEL ALERT | Ministry Tourism Temporarily Suspends Issuance Of Tourist Visas For Some Counties Where New Coronavirus Is Spread

RIYADH | SAUDI ARABIA – – The Ministry of Tourism confirmed that, in coordination with the competent health authorities in the Kingdom, it decided to temporarily suspend the issuance of  electronic tourist visas for those coming from (China, Italy, Korea, Japan, Malaysia, Singapore, and Kazakhstan), and upon the arrival from those countries. It also decided … Continue reading TRAVEL ALERT | Ministry Tourism Temporarily Suspends Issuance Of Tourist Visas For Some Counties Where New Coronavirus Is Spread

ROYALS | All About The Making Of Kate Middleton’s Latest Little Black Dress

The chic retro-style black dress by Kate Middleton to a performance of Dear Evan Hansen was made-to-measure with very specific detailing. When Kate Middleton wore a classic little black dress to the theater earlier this week, it had more than one hidden design element. The 1950s-style black boucle dress, which featured a pleated skirt and … Continue reading ROYALS | All About The Making Of Kate Middleton’s Latest Little Black Dress

ENTERTAINMENT | Gwyneth Paltrow, Star Of ‘Contagion’, Is Taking Her Coronavirus Worries Seriously

Gwyneth Paltrow isn’t taking any risks. On her way to Paris, the actress posted a picture to Instagram showing herself taking precaution against the coronavirus. ‘Paranoid? Prudent? Panicked? Placid? Pandemic? Propaganda? Paltrow’s just going to go ahead and sleep with this things on the plane’, she wrote. ‘I’ve already been in this movie. Stay safe. … Continue reading ENTERTAINMENT | Gwyneth Paltrow, Star Of ‘Contagion’, Is Taking Her Coronavirus Worries Seriously

INFLUENCERS |Five-Time Major Winner Sharapova Retires Aged 32

BUCHAREST | ROMANIA – Maria Sharapova, the Russian five-time Grand Slam champion who become one of the highest paid sportswoman in the world, announced the end of her career at the age of 32 Wednesday. Siberian-born Sharapova, whose Wimbledon victory over Serena Williams in 2004, aged 17, propelled her to superstardom and riches, broke the … Continue reading INFLUENCERS |Five-Time Major Winner Sharapova Retires Aged 32

INFLUENCERS | Bollywood Start Priyanka Chopra To Speak At Sharjah Forum

Actress Priyanka Chopra Jonas has been announced as  a guest speaker on the opening day of the 9th edition of Sharjah’s International Government Communication Forum (IGCF) on March 4 at the city’s Expo Center. The Bollywood star and UNICEF Goodwill ambassador will lead a discussion on the impact of film and TV programs on shaping … Continue reading INFLUENCERS | Bollywood Start Priyanka Chopra To Speak At Sharjah Forum

BABY TALK | Climate Change Will Affect Gender Ratio Among Newborns, Scientists Say

Global warming will have a variety of effects on our planet, yet it may also directly impact our human biology, research suggests. Specifically, climate change could alter the proportion of male and female newborns, with more boys born in places where temperatures rise and fewer boys born in places with other environmental changes, such as … Continue reading BABY TALK | Climate Change Will Affect Gender Ratio Among Newborns, Scientists Say

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