BEAUTY | Huda Kattan Launches New Skincare Brand ‘Wishful’

It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today  with its debut skincare product ‘Yo Glow Enzyme Scrub’.

True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.

Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.

Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.

To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.


HEALTH | 5 Essential Oil For Rheumatoid Arthritis

Overview Essential oils are taken from different components of plants, including the roots, stem, leaves, flowers, or fruits. They’re used for healing and aromatherapy. Essential oils can help treat chronic pain conditions such as rheumatoid arthritis (RA). This form of arthritis is an autoimmune disorder that causes your body’s immune system to attack your joints. … Continue reading HEALTH | 5 Essential Oil For Rheumatoid Arthritis

BEAUTY | It’s Not Aging: 5 Other Reason You Have Forehead Wrinkles

Before you sound the alarm, here are five things – not related to aging – that your wrinkles are telling you. Dread. That’s often the first feeling people describe when they talk about forehead creases – and according to researcher Yoland Esquirol, there might be a valid reason to make a check-up appointment with the … Continue reading BEAUTY | It’s Not Aging: 5 Other Reason You Have Forehead Wrinkles

ROYALS | Wedding Gown Of U.K.’S Princess Beatrice Goes On Show

The gown worn by Britain’s Princess Beatrice at her scaled down wedding two months ago goes on display to the public on Thursday at Windsor Castle where her ‘secret’ marriage took place. Beatrice, Queen Elizabeth granddaughter, tied the knot with Edoardo Mapelli Mozzi at the castle to the west of London in July in a … Continue reading ROYALS | Wedding Gown Of U.K.’S Princess Beatrice Goes On Show

PARIS FASHION WEEK | Audemars Piguet To Debut At Paris Fashion Week With Ralph & Russo

Paris Fashion Week is set for September 28 to October 6 in both digital and physical form, and luxury watch brand Audemars Piguet is all set to make its debut on the catwalk. The brand is partnering with London couture fashion house Ralph & Russo as it unveils its Spring / Summer 2021 Pret – … Continue reading PARIS FASHION WEEK | Audemars Piguet To Debut At Paris Fashion Week With Ralph & Russo

BACK 2 SCHOOLS | CNN Launches Abu Dhabi Academy For Journalists

The First CNN Academy in the world has opened its doors for applications for journalists of the future to learn about multiplatform storytelling. Starting in January 2021, the intensive learning program will offer a fulltime five-week course with a combination learning sessions and in – person workshops that will take place at CNN at Twofour54 … Continue reading BACK 2 SCHOOLS | CNN Launches Abu Dhabi Academy For Journalists

EMPOWER OF WOMEN | Iranian Actor Golshifteh Farahani Joins Dior Beauty’s Empowering New Initiative

French fashion house Dior has launched its new initiative dedicated to remarkable women from around the world. Inspired by its rich history and extraordinary women, the house of Dior, alongside Christian Dior Parfums, has created its #DIORSTANDSWITHWOMEN and #DIORCHINUP initiatives, to celebrate the impact women have on the world. The initiative, marked by a series … Continue reading EMPOWER OF WOMEN | Iranian Actor Golshifteh Farahani Joins Dior Beauty’s Empowering New Initiative

ARTS & CULTURE & ENTERTAINMENT | The New Digital – Art Museum Is Coming To Saudi Arabia

Saudi Arabia’s Ministry of Culture has announced a collaboration with international art collective teamLab to create a digital-art museum as part of the Kingdom’s Vision 2030. The museum will be located in Jeddah, and is set to be called TeamLab Borderless Jeddah and will open in 2023. The 10 – year collaboration agreement between Saudi … Continue reading ARTS & CULTURE & ENTERTAINMENT | The New Digital – Art Museum Is Coming To Saudi Arabia

ENTERTAINMENT | Paris Hilton Says She ‘Feels Free’ After YouTube Documentary

There’s a scene in a new documentary about Paris Hilton, where the so-called socialite is speaking with former classmates from a Utah boarding school. They joke about how on her reality series ‘The Simple Life’, Hilton pretended to be clueless over many things – including how to perform any sort of manual labor. One bluntly … Continue reading ENTERTAINMENT | Paris Hilton Says She ‘Feels Free’ After YouTube Documentary

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