BEAUTY | Huda Kattan Launches New Skincare Brand ‘Wishful’

It’s no secret that Huda Kattan was set to take a step into the world of skincare. Hinting at the possibility since last year, fans of the beauty mogul have been waiting with bated breath. Then @HudaBeautySkin launched on Instagram on January 12. This was followed by further clues in the form of tutorial and videos. For those who’ve been paying attention, they may have pieced together some idea of what was to come. What you wouldn’t have been able to know is Huda was throwing you a curveball. Introducing Wishful. The third brand in Huda’s global empire, launching today  with its debut skincare product ‘Yo Glow Enzyme Scrub’.

True beauty begins with the skin, which is why I wanted to launch my skincare line, Wishful with Yo Glow Wnzyme Scrub, a skin-changing exfoliator with glowing results’, begins Huda. The idea behind the label is to create a brand that is gentle, simple and effective. Launching with just one formula (don’t worry, more will follow soon) Kattan wanted to focus on problems she had personally struggled with. ‘I’ve tried hundreds of products, spoken to tons of derms and experts, and tried all kind of skincare techniques over the years, so I have seen that works for me and what hasn’t’ she explains.

Of the 45 million view that we have on the Huda Beauty Blog every year, more than 20% of the views and comments that we receive are for our skincare content,’ Kattan continues, ‘I know from all the feedback I get from my followers that they are looking for solutions to the same skincare concerns as me, so with Wishful I wanted to create simple but powerful skincare products that visibly works for instant and long-lasting results’. At the forefront of the launch is Huda’s quest for smooth, radiant and slowing skin. She highlights this in her campaign which sees her go bare – faced with no filters and no photoshop.

Arriving in a pastel yellow tube, ‘Yo Glow Enzyme Scrub’ is primed for exfoliating the skin. Infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs it has been formulated to transform a lackluster dermis. A lightweight and milky scrub, upon application it gently buffs away dead skin cells and impurities. With its unique combination of fruit extract, it also smells divine adding to the sensory experience. Promising long-lasting results after using it for just 10 days, this is due to the combination of three different exfoliating techniques that include enzymes, acids, and physical exfoliating.

To be used once or twice a week depending on your skin, Huda advises massaging the scrub in circular motions across the face and neck. As you work the formula in she adds to roll and sweep away the dead skin cells and impurities, before rinsing your skin with warm water and patting dry. The ‘Wishful Yo Glow Enzyme Scrup’ will officially launch on ShopHudaBeauty.com and Sephora stores across the region on February 16.


Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Majida El Roumi is set to perform at the Qubba Palace in Egypt soon. The Lebanese singer’s performance on April 2 will mark the first – ever public concert to be held on the grounds of the Qubba Palace since it was build in 1872. El Roumi announced the news on  her Instagram account with … Continue reading Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

Lady Kitty Spencer as been appointed as the global ambassador for Dolce & Gabbana. It’s no surprise that Domenico Dolce and Stefano Gabbana would tap Princess Diana’s niece for a global ambassadorship. The design duo’s infatuation with royalty and aristocracy has been a long defining element in inspiring the rich collections of the Italian fashion house. … Continue reading Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

FASHION | Saudi Arabia Taps Ex-Parson Dean Burak Cakmak To Lead Kingdom’s Fashion Commission

Saudi Arabia has announced the announced the appointment of Burak Cakmak, the former dean for the College of Fashion at Parsons School of Design at The News School, to lead the Kingdom’s Fashion Commission, according to an announcement by the Ministry of Culture. Cakmak will officially led the Fashion Commission as CEO, with the task … Continue reading FASHION | Saudi Arabia Taps Ex-Parson Dean Burak Cakmak To Lead Kingdom’s Fashion Commission

ROYALS | UK’s Princess Eugenie Names Baby Son August, Buckingham Palace Says

Britain’s Princess Eugenie, granddaughter of Queen Elizabeth, and her husband Jack Brooksbank have named their son August Philip Hawke Brooksbank, Buckingham Palace said on Saturday. The couple’s first child was born earlier in February, and his name includes an apparent not to the queen’s 99-year-old husband Prince Philip, who is in hospital on a precautionary … Continue reading ROYALS | UK’s Princess Eugenie Names Baby Son August, Buckingham Palace Says

ROYALS | Prince Harry, Megan Won’t Return To Royal Family Roles: Buckingham Palace

Prince Harry and his wife Meghan made their final split with the British royal family, telling Queen Elizabeth that they will not be returning as working members of monarchy, Buckingham Palace said on Friday. Harry and Meghan, who announced they are expecting their second child on Sunday, shocked senior royals last year by announcing plans … Continue reading ROYALS | Prince Harry, Megan Won’t Return To Royal Family Roles: Buckingham Palace

ROYALS | ‘Overjoyed’ Harry And Meghan Expecting Second Child

Britain’s Prince Harry and his wife Meghan, the Duke and Duchess of Sussex, are expecting their second child, a spokesperson for the couple said on Sunday. Harry, 36, and Meghan, 39, stepped back from royal duties in January 2020 and moved with their son Archie to Southern California to live a more independent life and … Continue reading ROYALS | ‘Overjoyed’ Harry And Meghan Expecting Second Child

SKIN | The Pro’s Guide To Managing Sensitive Skin This Winter

‘Some people are born with sensitive skin; other people have it temporarily‘, explain dermatologist Amy Wechsler of the surge of rough, ruddy complexion during winter. ‘It’s very common due to cold climate, as well as stress, travel, or sleep deprivation‘. No matter which camp you fall in – seasonal or year – round sufferer – if your skin … Continue reading SKIN | The Pro’s Guide To Managing Sensitive Skin This Winter

FASHION | Balenciaga To Unveil Next Collection Via Futuristic Video Game

Balenciaga’s creative director Demna Gvasalia is to unveil his Fall/winter 2021 collection via a futuristic video game. The unusual format is the latest alternative to the runway for the Georgian designer during the ongoing Covid -19 pandemic, and a statement from the Spanish fashion house said the main collective will feature solely in Afterworld: The Age … Continue reading FASHION | Balenciaga To Unveil Next Collection Via Futuristic Video Game

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