FASHION | Yosura Embodies An Egyptian Queen At The 2020 Oscar In Custom Zuhair Murad

Oscars 2020…Here I am’’,  wrote Yosura on Instagram after walking the 92nd Academy Awards’ red carpet and here she is indeed. The Egyptian superstar made her Oscar debut as a jury member after being one of the 842 new inductees into The Academy of Motion Picture Arts and Sciences this year.

As a star of more than 50 regional television and film titles as well as a singer of renowned Arab hits, Yosura is often regarded as an icon of the Middle East. While we may not know which winners Yousra voted for in the awards, we do know her choice designer for the big night in Los Angeles was none other than Zuhair Murad. Hailed as the Lebanese couturier of the stars, Murad is often a favorite of many red carpet affairs so it only seems fitting for the pair to team up in a nod to the creative talent hailing from the region.

Yousra donned a customized ensemble that took a staggering 600 hours to craft from the Arab designer’s Spring/Summer 2020 Couture Collection, an Egypt-inspired presentation brimming with arm cuffs, hieroglyphs, and a palette of bejeweled tones. As one of the few personalities from the Arab world to make an appearance at the Oscars this year, Yousra embodies Middle Easter glamor in flowing ecru gown reminiscent of a powerful Egyptian queen. From the glittering gold bodice and draped crepe folds on the exquisite feathered embroidery and cape-like long sleeves, Yousra’s bespoke version of the runway piece creates a ‘shenti’ effect, according to Murad, and champions modes fashion in the best light.

‘Youssra was the perfect celebrity to represent my new collection at the Oscars’, said Murad. ‘Not only is she is one of the most iconic figures of Egypt, but she is also beautiful and elegant and looked like a goddess on the carpet, which perfectly depicts the collection’s inspiration. It was a great coincidence to have her attend the Oscars this season’.


BEAUTY | The Top High – End Women’s Hair Trends We’ll See In 2021

With the newly introduced Covid-19 lockdown regulations we’re facing as we head further into the new year, suffice is to say that things are looking a little ‘hairy’ (if you’ll excuse the pun). And, with hairdressers now forced to close until further notice and many of us facing cancelled appointments, despite the fact that our … Continue reading BEAUTY | The Top High – End Women’s Hair Trends We’ll See In 2021

HEALTH | How To Detox

While recent times have seen the birth of  a number of traditional detox variations – tech detoxes (particularly those of the social media curbing variety) as well as skincare routine overhauls seem to have dominated our transformational hopes of late – the detoxes that continue to dominate our health – related conversations and our curiosities … Continue reading HEALTH | How To Detox

THE POWER OF INFLUENCE | Pat McGrath Is The First Makeup Artist To Be Named A Dame

The Queen’s annual list of New Years Honor was released, naming the figures across British society and culture who would receive the crown’s highest accolades for their services to the country. And for fashion and beauty obsessives, there was one name above all others which stuck out: the newly-minted Dame Pat McGrath, who becomes the … Continue reading THE POWER OF INFLUENCE | Pat McGrath Is The First Makeup Artist To Be Named A Dame

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