THE POWER OF INFLUENCE | SemSem Designs Face Masks and Provides Vital Support For Frontline Workers

New York –based luxury womenswear label SemSem is rising in solidarity with some of the world’s biggest fashion houses to provide support to those in the frontlines battling the Covid-19 pandemic. Supporting and investing in a community’s wellbeing, especially of women and children, have always been the driving mission of SemSem founder and creative director Abeer Al Otaiba. Every season, this Egyptian philanthropist and wife of the UAE ambassador to the United States partners with non – profit organizations around the world dedicated to various causes from gender equality and education to health and legal awareness.

In light of the ongoing global health crisis and the drastic impact it has especially had on her atelier’s homebase of New York, Al Otaiba is providing monetary donations to local non-profits and creating reusable protective face masks from the collections’ unused fabrics for medical frontliners in the American city. ‘We believe in the power of supporting our community and protecting all those who are on the front line every day’, shared Al Otaiba.

SemSem will be giving a staggering AED 146,928 in aid with 100% of the amount going towards helping Covid-19 relief efforts. Half of the proceeds are earmarked for the Afya Foundation, which is partnering with the New York Governor Andrew Cuomo and distributing donated, unused medical supplies to vulnerable workers in healthcare facilities across the state, while the other half is supporting the New York – Presbyterian Parient Care Fund to purchase vital personal protective equipment, hire additional clinical staff, and assist with general patient care necessities.

In addition to funding organizations, SemSem is also directly giving out cloth face masks to essential workers and their families as well as the general public in efforts to raise awareness about the importance of covering your face to protect yourself and those around you from spreading the virus. These one-of-a-kind masks reflect the brand’s most recent ready-to-wear designs and can be paired with SemSem’s latest celebrity – loved collection which have been worn by Black Lively and Kourtney Kardashian to Taylor Swift. Those who wish to participate in the free mask giveaway can head to SemSem’s Instagram and check out the post’s caption for more details on how to win.


Antibodies In Breast Milk Remain For 10 Months After Covid Infection – Study

Breastfeeding women how have been infected with Covid – 19 continue to secrete virus – neutralising antibodies into their milk for up to 10 months, data suggests. Besides emphasising the important role breastfeeding could play in helping to protect infants from the disease, researchers believe that such antibodies could be used to treat people with … Continue reading Antibodies In Breast Milk Remain For 10 Months After Covid Infection – Study

Changes To Menstrual Cycle After Covid Vaccination Should Be Investigated, Says Expert

Paris / France – A potential link between changes in the menstrual cycle after having been vaccinated against Covid should be investigates, an expert has written in a newly published report. Thousands of women have reported changes in the periods after getting jabbed, such as their cycle running late and heavier or unexpected flows. These … Continue reading Changes To Menstrual Cycle After Covid Vaccination Should Be Investigated, Says Expert

Azzedine Alaia’s Parisian Residence And Atelier Are Explored In This New Documentary

Paris / France – – Late Tunisian couturier Azzedine Alia’s Parisian home has become the subject of a new documentary, ‘Azzedine Alaia, 18 Rue de la Verrerie Paris’, Directed by Nathalie Plicot and narrated by French actor Isabelle Huppert, the 27 – minute film gives a rare glimpse into Alaia’s 4,000 – square – meter home. The … Continue reading Azzedine Alaia’s Parisian Residence And Atelier Are Explored In This New Documentary

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