THE POWER OF INFLUENCE | SemSem Designs Face Masks and Provides Vital Support For Frontline Workers

New York –based luxury womenswear label SemSem is rising in solidarity with some of the world’s biggest fashion houses to provide support to those in the frontlines battling the Covid-19 pandemic. Supporting and investing in a community’s wellbeing, especially of women and children, have always been the driving mission of SemSem founder and creative director Abeer Al Otaiba. Every season, this Egyptian philanthropist and wife of the UAE ambassador to the United States partners with non – profit organizations around the world dedicated to various causes from gender equality and education to health and legal awareness.

In light of the ongoing global health crisis and the drastic impact it has especially had on her atelier’s homebase of New York, Al Otaiba is providing monetary donations to local non-profits and creating reusable protective face masks from the collections’ unused fabrics for medical frontliners in the American city. ‘We believe in the power of supporting our community and protecting all those who are on the front line every day’, shared Al Otaiba.

SemSem will be giving a staggering AED 146,928 in aid with 100% of the amount going towards helping Covid-19 relief efforts. Half of the proceeds are earmarked for the Afya Foundation, which is partnering with the New York Governor Andrew Cuomo and distributing donated, unused medical supplies to vulnerable workers in healthcare facilities across the state, while the other half is supporting the New York – Presbyterian Parient Care Fund to purchase vital personal protective equipment, hire additional clinical staff, and assist with general patient care necessities.

In addition to funding organizations, SemSem is also directly giving out cloth face masks to essential workers and their families as well as the general public in efforts to raise awareness about the importance of covering your face to protect yourself and those around you from spreading the virus. These one-of-a-kind masks reflect the brand’s most recent ready-to-wear designs and can be paired with SemSem’s latest celebrity – loved collection which have been worn by Black Lively and Kourtney Kardashian to Taylor Swift. Those who wish to participate in the free mask giveaway can head to SemSem’s Instagram and check out the post’s caption for more details on how to win.

Spain Lauds Queen Letizia’s Modernizing Role As She Turns 50

PARIS, France – Spain’s Queen Letizia turned 50 on Thursday. It’s only a birthday but Spain is taking the opportunity to assess its scarred monarchy and ponder how the arrival of a middle-class commoner may help shake up one of Europe’s most storied royal dynasties into a modern and more palatable institution. Divorced and a … Continue reading Spain Lauds Queen Letizia’s Modernizing Role As She Turns 50

‘Important Work Can’t Wait For Tomorrow’: Meghan’s First UK Speech Since Royal Departure

LONDON – The Duchess of Sussex made her first public address in the UK yesterday since stepping down as a senior royal in 2020. Meghan addressed audience at the opening ceremony for One Young World in Manchester, where young leaders from more than 190 countries were present to listen to a number of notable figures … Continue reading ‘Important Work Can’t Wait For Tomorrow’: Meghan’s First UK Speech Since Royal Departure

Your Taste Preferences Could Be Down To Your Genes, A New Study Reveals

Olives, chilies, anchovies, tofu, sushi, liquorice, blue cheese, mushrooms and mayonnaise. Are you a fan of all these foods? It would be very surprising if you were. But why do people love certain foods and turn their noses up at others? A new study reveals that the reason is not just to do with people’s … Continue reading Your Taste Preferences Could Be Down To Your Genes, A New Study Reveals


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