THE POWER OF INFLUENCE | SemSem Designs Face Masks and Provides Vital Support For Frontline Workers

New York –based luxury womenswear label SemSem is rising in solidarity with some of the world’s biggest fashion houses to provide support to those in the frontlines battling the Covid-19 pandemic. Supporting and investing in a community’s wellbeing, especially of women and children, have always been the driving mission of SemSem founder and creative director Abeer Al Otaiba. Every season, this Egyptian philanthropist and wife of the UAE ambassador to the United States partners with non – profit organizations around the world dedicated to various causes from gender equality and education to health and legal awareness.

In light of the ongoing global health crisis and the drastic impact it has especially had on her atelier’s homebase of New York, Al Otaiba is providing monetary donations to local non-profits and creating reusable protective face masks from the collections’ unused fabrics for medical frontliners in the American city. ‘We believe in the power of supporting our community and protecting all those who are on the front line every day’, shared Al Otaiba.

SemSem will be giving a staggering AED 146,928 in aid with 100% of the amount going towards helping Covid-19 relief efforts. Half of the proceeds are earmarked for the Afya Foundation, which is partnering with the New York Governor Andrew Cuomo and distributing donated, unused medical supplies to vulnerable workers in healthcare facilities across the state, while the other half is supporting the New York – Presbyterian Parient Care Fund to purchase vital personal protective equipment, hire additional clinical staff, and assist with general patient care necessities.

In addition to funding organizations, SemSem is also directly giving out cloth face masks to essential workers and their families as well as the general public in efforts to raise awareness about the importance of covering your face to protect yourself and those around you from spreading the virus. These one-of-a-kind masks reflect the brand’s most recent ready-to-wear designs and can be paired with SemSem’s latest celebrity – loved collection which have been worn by Black Lively and Kourtney Kardashian to Taylor Swift. Those who wish to participate in the free mask giveaway can head to SemSem’s Instagram and check out the post’s caption for more details on how to win.

Ramadan Kareem From Christian Louboutin Beauty

This Holy Month, pamper you loved ones by gifting them beauty treasures from Christian Louboutin Beauty. Full of generosity and appreciation, you 2021 Ramadan promises to be unforgettable. For this special moment, the traditional glossy boxes for lips and fragrances will be dressed in a customised red sleeve featuring a crescent moon and a lantern. To fully embrace the spirit of … Continue reading Ramadan Kareem From Christian Louboutin Beauty

Diptyque’s New Fragrance Traces the Path Of An Iconic Arab Explorer

Celebrating the French fragrance maison‘s 60th anniversary, Diptique’s new launch – Eau Rihla – has a special connection to the Middle East. Named after the Arabic word Rihla, meaning journey, the new frageance was inspired by the 14 century globe – trotting merchant, Ibn Battuta and his travels throughout the known world. Perfumer Fabrice Pellegrin drew his inspiration directly from … Continue reading Diptyque’s New Fragrance Traces the Path Of An Iconic Arab Explorer

Prince Harry And Meghan’s First Netflix Project To Focus On Invictus Games

Britain’s Prince Harry and his wife Meghan will produce their first Netflix Inc. series that will focus on athletes competing in the Invictus Games for injured veterans in the Hague in 2022. The series will provide – the – scenes stories of athletes and organizers as they prepare for the event, which been delayed until next spring … Continue reading Prince Harry And Meghan’s First Netflix Project To Focus On Invictus Games


Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s