Argan oil has long been embedded in Middle Eastern culture – and is now catching the eye of the world.

The strip of land between Morocco’s Atlantic coast and the Atlas Mountains is home to the argan tree. Its fruit is harvested by more than two million people, the majority being Amazigh women, who rely on it as an important source of income. Peeled open, the fruit reveals an almond-shaped nut. This is then cracked open with much skill, and force to open up its ultimate secret: one to three small seeds. Inside lies argan oil, a thick golden liquid with a subtle nutty aroma – and one of beauty’s most potent ingredients.

The oil is embedded in Moroccan culture and has been used for centuries for culinary and cosmetic purposes. ‘This oil is so rich in antioxidants and anti-inflammatory properties, including vitamins A,C, and E, fatty, and omega 6’, says Asma El Mernissi, founder of luxury beauty spa Maison d’Asia in Casablanca. A native of Tunisia, El Mernissi moved to Casablanca in 1986 and discovered the wonders of argan oil on a trip to the Amazight city Tafraoute. ‘The women had traditional face tattoos and no sign of irritation despite the extremely hot weather. I wanted to know how this was possible and was told about argan oil as a cosmetic product’, she shares.

It is magic’, says Lebanese image consultant Maya Eltal, who began using it at a young age. ‘I use it for my hair and my skin too. I instantly felt the change’. El Mernissi incorporates it in facial treatments, hair masks, massage oil, and nail cures. In the early 2000s, she opened her own spa with argan oil as the star ingredient, right around the same time the international market started taking note. As the demand for argan oil rose, so did corruption, with exports being diluted to the disadvantage of local farmers.

Moroccan – British May Hamid created the skin label Argan Liquid Gold to combat this. As a facialist and makeup artist, she used argan oil on her clients. There was a high demand for it but it was almost impossible to find pure argan oil outside of Morocco. ‘When it’s diluted, it loses all of its benefits’, she explains. Having used the ingredient her whole life, she understood the importance of not only finding the right supplier but also safe transport and storage. After shipping the fair trade argan oil to the U.K., it’s  bottled in dark glass. ‘Argan oil that is packaged in a clear or light bottle begins to oxidize’, Hamid explains.

There are many ways to adopt argan oil into your routine. Hamid advises applying a few drops to slightly damp skin after cleansing and toning. Massage it in and then apply moisturizer, SPF, and makeup. You can also use argan oil as a hair or a styling products. Anyone can use argan oil, Hamid says. ‘It’s anti-inflammatory, it’s anti-aging, and it’s great for people with acne-prone skin. It’s an all-router for everything’.

Cate Blanchett Sees Pandemic As Chance For Refelction On Plight Of Refugees

This year’s World Refugee Day offers a chance to reflect on the uncertainty faced by those forced to flee their homes, actor Cate Blanchett, a goodwill ambassador for the U.N. refugee agency, says as the world grapples with the unpredictability of the COVID-19 pandemic. The Oscar winner and UNHCR goodwill said  the annual June 20 … Continue reading Cate Blanchett Sees Pandemic As Chance For Refelction On Plight Of Refugees

When Is The Best Time Of Day To Drink Coffee In Order To Boost Productivity?

Coffee lovers will tell you that every time of day is the best time to drink coffee; however experts say that there is an ideal time to sip a cup of joe in order to really reap the benefits of that caffeine boost. ‘If you are someone who has average tolerance to caffeine, then after having coffee, whether it’s … Continue reading When Is The Best Time Of Day To Drink Coffee In Order To Boost Productivity?

Forever Young: The Ultimate Guide To Reducing Wrinkles And Fine Lines

When it comes to ageing, many of us would rather stay looking our youthful best longer, and will haiply splurge on all manner of expensive, high – end beauty products and treatments in order to do so. Despite the fact that fine lines and wrinkles are nothing to be ashamed of, that doesn’t mean we should … Continue reading Forever Young: The Ultimate Guide To Reducing Wrinkles And Fine Lines

The Cindy Cheo ‘Peony Brooch’ Inducted Into The V&A Museum

The 2018 Black Label Masterpiece XVIII ‘Peony Broach‘ by Cindy Chao The Art Jewel was inducted into the acclaimed William and Judith Bollinger Gallery of the Victoria and Alerbert Museum. The one – of – a – king brooch is made primarily of purple colored titanium and set with thousands of rubies and diamonds. The red petals … Continue reading The Cindy Cheo ‘Peony Brooch’ Inducted Into The V&A Museum

Britain’s Prince William Gets First Dose Of COVID-19 Vaccine

Britain’s Prince William, who contracted COVID-19 last year, revealed on Thursday he had received his first dose of a coronavirus vaccine. William, 38, the grandson of Queen Elizabeth and second – in – line to the British Throne, revealed on Twitter he had receive the shot earlier this week, alongside a picture of the moment … Continue reading Britain’s Prince William Gets First Dose Of COVID-19 Vaccine

‘Alarming’ Number Of Young People In UAE, Saudi Arabia Diagnosed With Cance: Study

Young people across the United Arab Emirates and Saudi Arabia are significantly more likely to be diagnosed with cancer than in countries such as the United States and the United Kingdom, according to a study. Almost half of new cancer cases in both countries are of patients under the age of 50%, the study revealed. … Continue reading ‘Alarming’ Number Of Young People In UAE, Saudi Arabia Diagnosed With Cance: Study

Angelina Jolie Discusses Life As A single Mon: ‘I’ve Been Alone A Long Time Now’

Angelina Jolie is opening up about being a single mother of six. The ‘Maleficent’ actress appeared on E!’s ‘Daily Pop’ this week to discuss her upcoming film, ‘Those Who Wish Me Dead’, in which she dished on her life at home with her children. Asked how she juggles it all, from her Hollywood career, humanitarian … Continue reading Angelina Jolie Discusses Life As A single Mon: ‘I’ve Been Alone A Long Time Now’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s