BEAUTY | Are Gold Face Masks Worth The Hype?

Most Instagram beauty trends disappear as quickly as we scroll though our feeds – one exception being the gold face mask movement. Fusing the latest sheet-mask technology with the ancient healing qualities of gold, the proven results certainly make this more than just a highly photogenic craze.

‘Gold has so many benefits when it comes to skin’, explains Dr. Maryam Zamani, an aesthetic doctor and founder of MZ Skin. ‘Working to stimulate the production of your natural collagen levels, it can help to reduce long-term collagen loss.’

But it’s the short – term benefits that have made gold masks a skincare essential for pre-event prep. ‘Gold helps boost the microcirculation of the skin, leaving it energized and radiant’, says Dr. Yannis Alexandrides, a top plastic surgeon and founder of 111Skin range. And, although it’s about as decadent as a skincare trend can get, it’s not a case of style over substance: gold is both antibacterial and anti-inflammatory. ‘It helps treat skin infections and acne-prone complexions, as well as boosting cell renewal’, says Mimi Luzon, a celebrity facialist and esthetician known for her luxurious 24-karat gold masks. Gold nanoparticles have even been proven to have a stabilizing effect on active ingredients, making them more potent when combined.

So, which of these proliferating products should you go for? These masks are more than worthy of a selfie, leaving  skin as bright as their star ingredient.

To Lift

One of the most famous and luxurious gold masks, Luzon’s 24K Pure Gold Treatment lifts the skin and reduces wrinkles (it’s a favorite with models Irina Shayk and Sara Sampio). Gold leaf is applied on top of a liquid mask to infuse the lifting ingredients into skin, before both disappear as you massage them in. ‘Use it after a light at-home peel for the best results’, advises Luzon.

To Calm

Makeup artists Lynsey Alexander swears by deeply penetrating sheet masks such as 111Skin Gold Brightening Facial Treatment Mask on shoots and backstage at shows. ‘They refresh the skin, leaving it soothed and hydrated enough to skip moisturizer’, she says.

The Brighten Eyes

Powered by 24K gold and detoxing seaweed, Chantecaille Gold Energizing Eye Recovery Mask revitalizes the delicate eye area after a long day or lack of sleep. It’s particularly good to soothe and de-puff skin after a long – haul flight.

To Prep For Makeup

MZ Hydra Skin Gold Facial Treatment Mask is ideal pre-makeup. Loaded with gold nanoparticles go-to. ‘I find it best to apply this while you’re lying down, to really let the nourishing ingredients sink in’, says makeup artist and face-mask-obsessive Naoko Scintu.

To Strengthen

Omorovicza Gold Flash Firming Serum is perfect for sensitive skin. Not only does it calm any irritations and redness, but the combination of the anti-inflammatory colloidal gold and added vitamin C boost collagen and restore elasticity to give skin super strength and tone.

To Glow

It’s not just about sheet masks and gold leaf; traditional liquid masks infused with gold offer a brilliant glow-giving fix. Dermache Labs Roloxin Gold Lift tightens pores and leaves the skin laced in a pretty gold sheen.

THE POWER OF INFLUENCE | Polish Label Donated Sale Proceeds To The Malala Fund

If you’re a minimalist in style, you will most definitely have heart of cult label, CHYLAK. The Warsaw – based label specialized in luxury, yet wallet – friendly, classic handbags and accessories. Often in patent, croc mat matte finishes, the Italian leather bags are meticulously made in Poland, with the highest attention to detail and … Continue reading THE POWER OF INFLUENCE | Polish Label Donated Sale Proceeds To The Malala Fund

BEAUTY | This New Dermal Scanner In Dubai Analyses Your Exact Skin Issues

A new skin scanner has launched at the Dior beauty boutique in The Dubai Mall, giving clients a revealing look at what lies beneath their complexion. Those curious to find out more about their skin’s secrets can complete a skin history questionnaire before experiencing the fully sanitized device. Cradling the customer’s face, the Dior Skin Scanner uses … Continue reading BEAUTY | This New Dermal Scanner In Dubai Analyses Your Exact Skin Issues

BEAUTY | The Top High – End Women’s Hair Trends We’ll See In 2021

With the newly introduced Covid-19 lockdown regulations we’re facing as we head further into the new year, suffice is to say that things are looking a little ‘hairy’ (if you’ll excuse the pun). And, with hairdressers now forced to close until further notice and many of us facing cancelled appointments, despite the fact that our … Continue reading BEAUTY | The Top High – End Women’s Hair Trends We’ll See In 2021

Loading…

Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s