FASHION AVENUE | Grace Kelly’s Granddaughter Charlotte Casiraghi Is The New Face Of Chanel

Long – time friend of the maison, Charlotte Casiraghi, has just been promoted to admbassador status.

While the inherent style of the next – gen of monegasque royals is inarguable – they are descendent from Grace Kelly after all – their dubbing by the fashion industry as ambassadors sure does up their sartorial cred, an honour Charlotte Casiraghi was recently bestowed by Chanel.
Commencing her chic new role at the turn of the year, Casiraghi’s first task as ambassador and spokesperson for the maison will be fronting the campaign for its Spring/Summer ready-to-wear collection, imagined by Virgine Viard and shot by famed fashion photographers Inez & Vinoodh.
And while a heritage French fashion house and a royal may already make for a convincing pairing, Cairaghi’s long – time friendship with the house, one that began with Karl Lagerfeld and continues today with Viard, surely would’ve moved her potential ambassadorship to the top of the pile.
Poising for Lagerfeld in her teenage years for his and Carine Roitfeld’s book The Little Black Jacket: Chanel’s Classic Revisited in 2021, Casiraghi has since been loyal to the maison ever since, remaining a frequent fixture in the front row of its runway shows and regularly tapping its creations to wear to red carpet events and other high – profile happenings alike.
Bringing her own aptitude and passion for philosophy, literature and poetry to her new job, a fervour Lagerfeld fostered in her from a young age, Casiraghi – who founded Recontres philosophiques de Monaco, an association which celebrates and promotes philosophy through monthly themed events, in 2015 – will also partner with Viard to unveil a literary project entitled Led Rendez – vous litteraires rue Combon, or Literary rendezvous at rue Cambon.
And, in the spirit of staying connected with the Chanel community, the project will manifest in themed encounters, which will be relayed on the maison’s website and social channels, in 2021. Expect renowned female writers and actresses brought together with friends of Chanel within the salons of 31 rue Cambon to read, discuss and share their unique perspective on both their own work, or other historical or contemporary literary figures they hold dear, the first of these literary meets taking place on January 26, 2021.


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