In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest ‘Change is a Team Sport’ campaign in Saudi Arabia. Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site. For the campaign, the athletic giant … Continue reading FASHION | Adidas’ Latest Campaign Shot In Saudi Arabia
It’s the first time two of the most famous names in retailing have combined in what they say is a long-term partnership. But what to call the venture? Pradidas and Adada are among the favorites in the Twittersphere. Prada’s marketing department could probably do better, though, as they’ve already demonstrated peerless descriptive powers in the … Continue reading FASHION | Adidas And Prada: Or Should That Be Pradidas Or Adada?