FASHION | Adidas’ Latest Campaign Shot In Saudi Arabia

In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest ‘Change is a Team Sport’ campaign in Saudi Arabia.

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


Jennifer Lopez Rocks The Stage In Zuhair Murad Design At Citizen VAX LIVE: The Concert To Reunite The World

U.S. singer and actress Jennifer Lopez was among a number of celebrities who took to the stage at the Citizen VAX LIVE: The Concert To Reunite The World show on Sunday – and she pulled out all the stops with three wardrobe changes, which included a shimmering jumpsuit from Lebanese couturier Zuhair Murad. Performing some … Continue reading Jennifer Lopez Rocks The Stage In Zuhair Murad Design At Citizen VAX LIVE: The Concert To Reunite The World

Ramadan Kareem From Christian Louboutin Beauty

This Holy Month, pamper you loved ones by gifting them beauty treasures from Christian Louboutin Beauty. Full of generosity and appreciation, you 2021 Ramadan promises to be unforgettable. For this special moment, the traditional glossy boxes for lips and fragrances will be dressed in a customised red sleeve featuring a crescent moon and a lantern. To fully embrace the spirit of … Continue reading Ramadan Kareem From Christian Louboutin Beauty

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