FASHION | Adidas’ Latest Campaign Shot In Saudi Arabia

In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest ‘Change is a Team Sport’ campaign in Saudi Arabia.

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


FINE JEWELRY | Kate Moss Collaborates With Messika On New High Jewelry Collection

‘It had to happen’, said Valerie Messika, founder of fine Jewelry brand Messika, on collaborating with Kate Moss. One of the world’s established supermodels, Kate Moss has partnered with French fine jewelry brand Messika, for a captivating collection titled Messika by Kate Moss. Both strong, spirited women, Moss and Messika are placed at the heart … Continue reading FINE JEWELRY | Kate Moss Collaborates With Messika On New High Jewelry Collection

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