FASHION | Adidas’ Latest Campaign Shot In Saudi Arabia

In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest ‘Change is a Team Sport’ campaign in Saudi Arabia.

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Majida El Roumi is set to perform at the Qubba Palace in Egypt soon. The Lebanese singer’s performance on April 2 will mark the first – ever public concert to be held on the grounds of the Qubba Palace since it was build in 1872. El Roumi announced the news on  her Instagram account with … Continue reading Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert

Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

Lady Kitty Spencer as been appointed as the global ambassador for Dolce & Gabbana. It’s no surprise that Domenico Dolce and Stefano Gabbana would tap Princess Diana’s niece for a global ambassadorship. The design duo’s infatuation with royalty and aristocracy has been a long defining element in inspiring the rich collections of the Italian fashion house. … Continue reading Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador

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