
In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest ‘Change is a Team Sport’ campaign in Saudi Arabia.
Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.
For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.
It is the first time a major brand has shot a campaign at the UNESCO heritage site.

Prince Harry: Split From Royal Life ‘Unbelievably Tough’
Prince Harry says the process of separating from royal life has been very difficult for him and his wife, Meghan. In an interview with Oprah Winfrey, Harry invoked the memory of his late mother, Princess Diana, who had to find her way alone after she and Prince Charles divorced. ‘I’m just really relieved and happy … Continue reading Prince Harry: Split From Royal Life ‘Unbelievably Tough’

Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert
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Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador
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