FASHION | Imaan Hammam To Launch Capsule Collection At New York Fashion Week

Maroccan – Egyptian – Dutch model Imaan Hammam has announced that she’s partnered with Los Angeles – based label Frame to design a signature capsule collection boasting 20 pieces that will launch during NYFW.

The model, who was born to a Moroccan mother and an Egyptian father, has come a long way since her runway debut in September 2013. She was scouted in the hometown by an agent at Amsterdam’s Central Station before making her catwalk  debut at Jean Paul Gaultier’s Fall 2013 Couture show four years.

Today, she is one of fashion’s most in – demand models. A runway fixture at major luxury labels, the 23-year-old has walked for the likes Versace, Fendi and Prada to name a few. She has also appeared in campaigns for DKNY, Tiffany & Co. and Celine.

And now, she’s set to launch her own capsule collection, which is currently available for pre-order on the Frame website. The line features everyday looks in addition to pieces adorned with messages of empowerment.

Bright orange, pink and white hoodies imprinted with the words ‘freedom’, ‘diversity’, ‘youth’ and ‘empowerment’ in bold font feature alongside double-breasted suiting, long, leather blazers, vintage – wash jeans and matching jacket and denim shorts.

Indeed, the idea of diversity and inclusion is at the core of the Hammam’s latest collaboration with Frame. In a campaign vide, Hammam explains ‘I chose the world ‘diversity’ because I think that everyone is unique and deserves to be celebrated. I chose ‘youth’ because I started as  a young girl and because I think it’s very important to bring a lot of knowledge to the kids and show them that they can actually think big and follow their dreams, I chose ‘empowerment’ because I think it’s very important to inspire and empower young girls around the world so they can actually express themselves and be themselves’.

The accompanying campaign for the capsule collection features a few of her friends, including fellow models Dilone and Cindy Bruna.

Hummam isn’t the only model to step off the catwalk and take part in designing her own collection.

Part – Palestinian model Gigi Hadid has a number of designer collaborations under her belt, including with Tommy Hilfiger and Stuart Weitzman.


ROYALS | The Queen’s office called the experience a ‘deeply personal’ one.

Penning a powerful essay for The New York Times, Meghan Markle has revealed that in July, she suffered a miscarriage. Using the publication’s platform to amplify her voice, the Duchess of Sussex wrote about the need for open dialogue around pregnancy loss and the importance of checking in on those around us. ‘I knew, as I … Continue reading ROYALS | The Queen’s office called the experience a ‘deeply personal’ one.

SUCCESS STORY | How Camila Coelho Went From Dior Makeup Counter To Global Creator To CEO

Camila Coelho is a Brazilian – American fashion and beauty entrepreneur. Her namesake fashion label, Camila Coelho Collection, sold out online within minutes of launch and continues to grow month over month.  As a first-generation immigrant who arrived in United States when she was 14, she started following her passion for beauty and makeup right … Continue reading SUCCESS STORY | How Camila Coelho Went From Dior Makeup Counter To Global Creator To CEO

THE EMPOWERMENT OF WOMAN | This Sharjah Royal Is The First Women To Be Appointed President Of International Publishers Association

Sheikha Bodur bin Sultan Al Qasimi has become the first Arab women to be appointed president of the International Publishers Associations (IPA). Sheikha Badour, daughter of His Highness Sheikh Dr. Sultan Bin Mohammed Al Qaisimi, Supreme Council Member and Ruler of Sharjah, is expected to assume the role in early January next year. The announcement of the new position … Continue reading THE EMPOWERMENT OF WOMAN | This Sharjah Royal Is The First Women To Be Appointed President Of International Publishers Association

FASHION | Amina Muaddi Ha Added Statement Jewelry And Handbags To Her Footwear Empire

Romanian-Jordanian designer Amina Muaddi has expanded her footwear empire by adding jewelry and handbag pieces to her new Fall 2020 Collection. Muaddi, who is best known for her signature flared heels, has rapidly become of the most sought-after footwear designers in the world, with a host celebrity clients including Gigi Hadid, Kim Kardashian, Kendall and … Continue reading FASHION | Amina Muaddi Ha Added Statement Jewelry And Handbags To Her Footwear Empire

NATURAL BEAUTY | Are There Benefits To Using Almond Oil On Your Face?

Almonds aren’t just for snacking on or adding to trail mixt. This nutty oil may also benefit you skin in a number of ways. Ancient Chinese and Ayurvedic practices have used almond oil for centuries to help soothe and soften the skin and to treat minor wounds and cuts. Today, it’s not uncommon to find almond oil in … Continue reading NATURAL BEAUTY | Are There Benefits To Using Almond Oil On Your Face?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s