FASHION | Amina Muaddi Among Most-Searched Brands In The World, According To Lyst

Jordanian – Romanian footwear designer Amina Muaddi’s shoes ranked as the second most-searched women’s product on e-tailer Lyst in the last quarter of 2019.

After being seen on Kendall Jenner and Hailey Biber, Muaddi’s ‘Gilda’ heels sparked an average of 60,500 monthly searches between October and December, while the brand saw a 73 percent rise in views, according to the Lyst index, the quarterly report that analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and e-stores.

Muddi’s designs, famous for the signature flared heels, came after the famed ‘GG’ belt by Gucci.

The 33-year-old designer launched her eponymous footwear line in August 2018, approximately one year after departing from her role co-founder and creative director of luxury footwear label Oscar Tiye.

Muaddi, who is of half – Jordanian and half-Romanian descent but grew up in  Italy, recently made headlines revealing she will help design the shoes for Rihanna’s new Fenty collection.

THE POVER OF INFLUENCE | Tiffany & Co. Is Pledging Another US$2 Million To Vulnerable Communities Affected By Covid-19

The luxury jeweler Tiffany & Co. its commitment to Covid-19 recovery efforts with its Tiffany Infinity Collection. In celebration of the continued re-opening of its boutiques worldwide, Tiffany & Co. has announced the launch of its Tiffany Infinite Strength campaign, an effort which will further the jewellery’s commitment to Covid-19 recovery efforts. From July 1to … Continue reading THE POVER OF INFLUENCE | Tiffany & Co. Is Pledging Another US$2 Million To Vulnerable Communities Affected By Covid-19

ROYALS | Meghan Felt ‘Unprotected’ By U.K. Royal Family While Pregnant: Court Papers

Meghan, the Duchess of Sussex, felt ‘unprotected’ by the British Royal Family while she was pregnant with her son Archie, according to London High Court documents filed as part of her legal action against a tabloid newspaper. Meghan, wife of Queen Elizabeth’s Grandson Prince Harry, is suing publisher Associated Newspapers over articles its Mail on … Continue reading ROYALS | Meghan Felt ‘Unprotected’ By U.K. Royal Family While Pregnant: Court Papers

THE POWER OF INFLUENCE | Naomi Campbell Sees Black Lives Matter Altering Fashion And Beauty Industries

Worldwide protests about the treatment of Black people will alter the global fashion and beauty industries by creating job opportunities and products catering for a broader range of consumers, model Naomi Campbell told Reuters in an interview. The fashion world has long been criticized for its lack of diversity. Some firms are already making product … Continue reading THE POWER OF INFLUENCE | Naomi Campbell Sees Black Lives Matter Altering Fashion And Beauty Industries

BUSINESS | L’Oréal To Drop Words Such As ‘Whitening’ From Skin Products

L’Oreal, the world’s biggest cosmetics company, will remove words referencing ‘white’, ‘fair’ and ‘light’ from its skin-evening products, a spokeswoman said on Friday, a day after Unilever made a similar announcement in the face of growing social media criticism. Unilever and L’Oreal are two big players in the global market for skin whitening creams used … Continue reading BUSINESS | L’Oréal To Drop Words Such As ‘Whitening’ From Skin Products

FASHION | Travel In Style With Automobile Lamborghini & Principe’s New Collection

Automobile Lamborghini recently teamed up with Principe, an Italian company specializing in fine leather goods, shoes and fashion accessories, to design and distribute a few bespoke leather goods that will be sold under the Automobili Lamborghini brand. The collection includes several backpacks and trolleys that are perfect for traveling, stylish satchels, cross body bags, belts … Continue reading FASHION | Travel In Style With Automobile Lamborghini & Principe’s New Collection

BUSINESS | Lamborghini Will No Longer Be Attending Auto Shows Like The Geneva Motor Shows

Lamborghini Head of Marketing Katia Bassi has revealed the Italian supercar automaker will not be attending future auto shows as part of their strategy moving forward. It looks like Lamborghini are set to abandon traditional motor shows in favor of more tailored experiences for their customers. While this is sad news for the enthusiasts simply … Continue reading BUSINESS | Lamborghini Will No Longer Be Attending Auto Shows Like The Geneva Motor Shows

ROYALS | Confirmed: Meghan Markle And Prince Harry Sign With Obamas’ High-Profile Speaking Agency

The Duke and Duchess of Sussex have signed on with a high-profile agency in the United States for speaking engagements, who represent Michelle and Barack Obama and Hillary and Bill Clinton. As first reported in the Los Angeles Times, Prince Harry and Meghan have chosen the New York – based Harry Walker Agency to represent … Continue reading ROYALS | Confirmed: Meghan Markle And Prince Harry Sign With Obamas’ High-Profile Speaking Agency

PILGRIMAGE| Saudi Arabia To Hold ‘Very Limited’ Hajj Due To Virus

Saudi Arabia said Tuesday that because of the coronavirus only ‘very limited numbers’ of people will be allowed to perform the annual Hajj Pilgrimage that traditionally draws around 2 million people from around the world. The kingdom’s Ministry of Hajj only people of various nationalities already residing in the country would be allowed to perform  … Continue reading PILGRIMAGE| Saudi Arabia To Hold ‘Very Limited’ Hajj Due To Virus

BEAUTY | 5 Hair And Beauty Rituals Asian Women Have Been Doing For Generation

With more and more people dedicating an increasing amount of time to their beauty regime whilst in isolation, it’s worth nothing that looking your best doesn’t have to be complicated or expensive. Here at AMALLAS, we have turned towards ours sisters across the pond in South Asia, a part of the world well known for … Continue reading BEAUTY | 5 Hair And Beauty Rituals Asian Women Have Been Doing For Generation

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