ARTS & ENTERTAINMENT & CULTURE | The First Makeup Museum Is Coming To New York City This Spring

Have you ever wondered what makeup look like 10,000 years ago? The Makeup Museum, which is set to open in Manhattan’s Meatpacking District on May 1, 2020, has your answer. Informing about the history ok makeup and its social impact, the museum will revisit thousands of years of beauty through rotating exhibition that feature one decade at a time.

The Makeup Museum’s debut exhibition, Pink Jungle: 1950s Makeup in America, will start with the decade that marked the birth of the modern cosmetic industry with household names like Elizabeth Arden, Max Factor, and Sally Hansen. One section of the museum will highlight these and seven other beauty entrepreneurs of the ‘50s, including Estee Lauder, Helena Rubinstein, Hazel Bishop, Erno Lazlp, Maybelline’s Thomas Lyle Williams, Merle Norman, Charles Revson, and the Westmores.

The 1950 was also a period in beauty that made an impact through pop culture and the growing media industry, from Marilyn Monroe’s red lipstick to Brigitte Bardot’s cat eye. With an immersive experience and plenty of vintage cosmetics-including skincare products used by Monroe and Greta Garbo – the exhibition invites people to explore the formative decade in beauty firsthand.

Industry insiders including Besame Cosmetics chief executive officer Gabriela Hernandez and makeup artists Rachel Goodwin and Vlada Haggerty are also involved with the museum.

As visitors exit through the gift shop, they can even take ‘50s –inspired products with them. The Makeup Museum partnered with Nordstrom Inc. for its merchandise, and the department store will also displays promoting the exhibitions in its New York, Los Angeles, and Chicago flagships, as well as sell exhibition – themed pieces on its website.

The Makeup Museum will be located at 94 Gansevoort Street for six month, with plans to open a permanent New York flagship and other sites throughout the U.S.


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