When Rihanna launched Fenty Beauty in 2017, she single – handedly set a benchmark for inclusivity and shade diversity in colour cosmetics, offering no less than 40 shades of her now-famous longwear foundation. The multi-award winning singer revolutionized the beauty landscape and since then, Fenty followers globally have been patiently waiting for the brand to extend its offering skincare.
While the make-up powerhouse has made steps into skincare with its widely popular Filt’r Instant Retouch Primer, a lip scrub stick and a make-up refreshing spray, a complete skincare line was on the horizon for Fenty Beauty when Rihanna trade marked ‘Fenty Skin’ last year, with the United States Patent and Trademark Office. The registration reportedly covered ‘medicated and non – medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance – only products), and related accessories such as kits, tools and applicators’.
Rihanna herself has now confirmed that a skincare line is imminent. Speaking to British Vogue for the cover of its May 2020 issue, shot by Steven Klein and styled by British Vogue editor – in – chief Edward Enninful, the mogul said she’s looking to uphold the high standards she applies to all of her creative projects. ‘Skincare, it’s the truth. It either works or it doesn’t. there’s nowhere to hide’, she told the publication, adding that such is her attention to detail that she even pens the product description and website copy for Fenty Beauty. ‘I refuse to release anything that is not up to par with my quality level.
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