In the thick of awards season, it’s easy to lose sight of what’s important. Beautiful clothes, plucked straight from the runways of Paris Haute Couture Fashion Week or custom-designed for the occasion and paired back with beauty looks masterfully created for a social media moment, can distract from what’s going on outside of these red carpet affairs. But the 73rd annual British Academy Film Awards (BAFTAs) are working to change this.
As per People, the 2020 BAFTA, which take place on Sunday, February 2 at London’s Royal Albert Hall, have teamed up with the London College of Fashion on a guide to sustainable fashion ahead of the big night. The guide, which highlights sustainable fashion brands to note, offers celebrities through explanation of rental fashion models and online destinations where they can re-sell their wares to promote a greater lifespan for their clothes.
While some of the statistic shared by the London College of Fashion (LCF) are not necessarily new, they nevertheless reinforce the incredible impact of fashion both to impede on sustainability and to be a force of change. From highlighting that 11 million items show up in landfill in the United Kingdom each week to illuminating the reality that it takes 2,000 litres of water to produce a single T-shirt, the BAFTAs together with LCF are hoping to agitate celebrities to action.
As reported by People, this effort reflects a broader shift in the attitudes of the powers that be that are responsible for those awards shows. For example, at the recent Golden Globes (where Joaquin Phonix won to the award for best actor in a drama film and Saoirse Roman, Nicole Kidman and Zoe Kravitz won best dressed of the night), celebrities were treated to an entirely vegan menu in a bid to make the Hollywood affair more sustainable.
People also reported that this guide signifies part of the BAFTAs larger initiative to have a net positive impact and work towards carbon neutrality, be it through food served, transport or branding.
Given the Duchess of Cambridge, Kate Middleton – who often champions sustainable designers in her official outings – and Prince William will be in attendance (Prince William serves as president of the BAFTAs), the royals will surely set a precedent for the night and help bring the initiative to life.
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