INFLUENCERS | Paris Hilton And Deepak Chopra Explain How Social Media Aids Their Success

Paris Hilton never wanted to be ‘just another personality whose claim to fame and fortune was being born to a family of vast wealth’, and had to work harder to build a name for herself in the corporate world, delegates were told at a conference in Abu Dhabi.

I feel that just growing up with my family was obviously a lot to live up to, and I always wanted to make my family proud. I did not want to be known as the Hilton Hotel (magnate’s) granddaughter’, the celebrity and socialite said at Milken Institute 2020 MENA Summit.

I had huge dreams, I wanted to work hard and be an independent woman to build up my own brand and a business’, she added.

Using that platform in a positive way is such a powerful tool. I think with social media everybody is projecting something. I like it to be fun, but I also use it as a tool … to drive sales and let people into my life’ , she said.

The superstar has a vast 11.6 million followers on Instagram and even a bigger base on Twitter with 17 million following her.

With the help of social media, she build a global brand boasting 19 product brands, including 25 fragrances worth $3 billion, a pet line valued at $50 million, a hair line worth 50$ million, cosmetics valued at $150 million, sunglasses and eyewear at $175 million, handbags at $250 million and clothing at $300 million.

With these platforms you could reach people from all around the world, and I have a close relationship with my fan base. I consider them all my little brothers and sisters, and they call themselves the little Hiltons’, she said.

Speaking on the same panel, Deepak Chopra, leading mental wellness expert, said that while social media counts as engagement, one has ‘to be clear what the goal is, what the vision is with social media’.

‘Social media is the way people engage these days. They do not go to advertisers, they do not go anywhere else, they function within their ecosystem’, he said.

Deepak, in a nod to his structure as a leading figure in the New Age movement, said he usually posted only one social media post a day, making sure it covered for intentions.

That is how I can create an experience of joyful energetic body; a loving, compassionate hearth; a reflective alert mind and a lightness of being’, he said.


FASHION | The OG Hadid Supermodel, Yolanda Hadid, Returns To The Runway Alongside Bella And Gigi At Off-White

When it comes to models of the models of the moment, no one can compete with Bella and Gigi Hadid. The supermodel sisters have dominated the Autumn/Winter 20/21 season on and off the runways – but this evening at Off-White, they got a run for their money when their mom, Yolanda, stepped out in Virgil … Continue reading FASHION | The OG Hadid Supermodel, Yolanda Hadid, Returns To The Runway Alongside Bella And Gigi At Off-White

SPORTS & ENTERTAINMENT | Saudi Arabia Announces Sporting Mega-Event

Saudi Arabia said Wednesday it will hold its biggest sporting event next month, with 6,000 athletes expected to participate, the latest extravaganza in a push to soften its ultra-conservative image. The ‘Saudi Games’ will be held in Riyadh between March 23 and April 1 and will feature 40 sports – including swimming, athletics, archery, badminton … Continue reading SPORTS & ENTERTAINMENT | Saudi Arabia Announces Sporting Mega-Event

BABY TALK | Does Having Boys Or Girls Run In Families? New Study Say It’s Down To Chance

My mother was one of four sisters. I have a younger sister, and between the two of us, we have four daughter. We’re not the only one who appear to have one sex run in the family. Everyone knows a family who has a boy…and a boy…and then another, all in a row? Some scientists … Continue reading BABY TALK | Does Having Boys Or Girls Run In Families? New Study Say It’s Down To Chance

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