Paris Hilton never wanted to be ‘just another personality whose claim to fame and fortune was being born to a family of vast wealth’, and had to work harder to build a name for herself in the corporate world, delegates were told at a conference in Abu Dhabi.
‘I feel that just growing up with my family was obviously a lot to live up to, and I always wanted to make my family proud. I did not want to be known as the Hilton Hotel (magnate’s) granddaughter’, the celebrity and socialite said at Milken Institute 2020 MENA Summit.
“I had huge dreams, I wanted to work hard and be an independent woman to build up my own brand and a business’, she added.
‘Using that platform in a positive way is such a powerful tool. I think with social media everybody is projecting something. I like it to be fun, but I also use it as a tool … to drive sales and let people into my life’ , she said.
The superstar has a vast 11.6 million followers on Instagram and even a bigger base on Twitter with 17 million following her.
With the help of social media, she build a global brand boasting 19 product brands, including 25 fragrances worth $3 billion, a pet line valued at $50 million, a hair line worth 50$ million, cosmetics valued at $150 million, sunglasses and eyewear at $175 million, handbags at $250 million and clothing at $300 million.
‘With these platforms you could reach people from all around the world, and I have a close relationship with my fan base. I consider them all my little brothers and sisters, and they call themselves the little Hiltons’, she said.
Speaking on the same panel, Deepak Chopra, leading mental wellness expert, said that while social media counts as engagement, one has ‘to be clear what the goal is, what the vision is with social media’.
‘Social media is the way people engage these days. They do not go to advertisers, they do not go anywhere else, they function within their ecosystem’, he said.
Deepak, in a nod to his structure as a leading figure in the New Age movement, said he usually posted only one social media post a day, making sure it covered for intentions.
‘That is how I can create an experience of joyful energetic body; a loving, compassionate hearth; a reflective alert mind and a lightness of being’, he said.
Coffee lovers will tell you that every time of day is the best time to drink coffee; however experts say that there is an ideal time to sip a cup of joe in order to really reap the benefits of that caffeine boost. ‘If you are someone who has average tolerance to caffeine, then after having coffee, whether it’s … Continue reading When Is The Best Time Of Day To Drink Coffee In Order To Boost Productivity?
When it comes to ageing, many of us would rather stay looking our youthful best longer, and will haiply splurge on all manner of expensive, high – end beauty products and treatments in order to do so. Despite the fact that fine lines and wrinkles are nothing to be ashamed of, that doesn’t mean we should … Continue reading Forever Young: The Ultimate Guide To Reducing Wrinkles And Fine Lines
The 2018 Black Label Masterpiece XVIII ‘Peony Broach‘ by Cindy Chao The Art Jewel was inducted into the acclaimed William and Judith Bollinger Gallery of the Victoria and Alerbert Museum. The one – of – a – king brooch is made primarily of purple colored titanium and set with thousands of rubies and diamonds. The red petals … Continue reading The Cindy Cheo ‘Peony Brooch’ Inducted Into The V&A Museum