Paris Hilton never wanted to be ‘just another personality whose claim to fame and fortune was being born to a family of vast wealth’, and had to work harder to build a name for herself in the corporate world, delegates were told at a conference in Abu Dhabi.
‘I feel that just growing up with my family was obviously a lot to live up to, and I always wanted to make my family proud. I did not want to be known as the Hilton Hotel (magnate’s) granddaughter’, the celebrity and socialite said at Milken Institute 2020 MENA Summit.
“I had huge dreams, I wanted to work hard and be an independent woman to build up my own brand and a business’, she added.
‘Using that platform in a positive way is such a powerful tool. I think with social media everybody is projecting something. I like it to be fun, but I also use it as a tool … to drive sales and let people into my life’ , she said.
The superstar has a vast 11.6 million followers on Instagram and even a bigger base on Twitter with 17 million following her.
With the help of social media, she build a global brand boasting 19 product brands, including 25 fragrances worth $3 billion, a pet line valued at $50 million, a hair line worth 50$ million, cosmetics valued at $150 million, sunglasses and eyewear at $175 million, handbags at $250 million and clothing at $300 million.
‘With these platforms you could reach people from all around the world, and I have a close relationship with my fan base. I consider them all my little brothers and sisters, and they call themselves the little Hiltons’, she said.
Speaking on the same panel, Deepak Chopra, leading mental wellness expert, said that while social media counts as engagement, one has ‘to be clear what the goal is, what the vision is with social media’.
‘Social media is the way people engage these days. They do not go to advertisers, they do not go anywhere else, they function within their ecosystem’, he said.
Deepak, in a nod to his structure as a leading figure in the New Age movement, said he usually posted only one social media post a day, making sure it covered for intentions.
‘That is how I can create an experience of joyful energetic body; a loving, compassionate hearth; a reflective alert mind and a lightness of being’, he said.
Prince Harry says the process of separating from royal life has been very difficult for him and his wife, Meghan. In an interview with Oprah Winfrey, Harry invoked the memory of his late mother, Princess Diana, who had to find her way alone after she and Prince Charles divorced. ‘I’m just really relieved and happy … Continue reading Prince Harry: Split From Royal Life ‘Unbelievably Tough’
Majida El Roumi is set to perform at the Qubba Palace in Egypt soon. The Lebanese singer’s performance on April 2 will mark the first – ever public concert to be held on the grounds of the Qubba Palace since it was build in 1872. El Roumi announced the news on her Instagram account with … Continue reading Majida El Roumi To Perform At The Qubba Palace’s First – Ever Concert
Lady Kitty Spencer as been appointed as the global ambassador for Dolce & Gabbana. It’s no surprise that Domenico Dolce and Stefano Gabbana would tap Princess Diana’s niece for a global ambassadorship. The design duo’s infatuation with royalty and aristocracy has been a long defining element in inspiring the rich collections of the Italian fashion house. … Continue reading Lady Kitty Spencer On Being Dolce & Gabbana’s New Global Ambassador