FASHION | Halima Aden And Hend Sabri Are The Stars Of Etro’s Latest Campaign

Etro has unveiled its latest campaign and it features some very special stars, notably Somali-American model Halima Aden and Tunisian actor Hend Sabri.

The Italian label chose Aden and Sabri to star among the diverse line-up for its new Pegasus Club Campaign. Aden and Sbri join models Alton Mason, Elsa Hosk, actor Hikari Mori, rapper Myss Keta, Italian fashion expert Anna Dello Russo, and Spanish socialite Naty Abascal for the campaign which celebrates Etro’s Pegaso bag, which debuted in the brand’s Fall 2020 runway show this year.

The Pegaso cross-body bag is a re-imagined designed of a style dating back to the 80s, with its name derived from the winged stallion of Greek mythology, an image that has been synonymous with the brand since 1968. Shot by Dutch photographer Matthias Vriens, the images show the iconic Pegaso bad in two different sizes and versions with a glossy finish in the black, red, yellow, and electric blue colors.

23-year Aden is one of the most sought-after models in the fashion world. The model and activist, who grew in a Kenyan refugee camp, has recently celebrated buying her hirst home, in Minnesota in the U.S.

Both Aden and Sabri are formidable women in their respective fields, with the Tunisian actor being one of the most in-demand actors in the region. The Egypt-based actor has been a longtime champion of female empowerment in the Arab world, both on and off-screen, often portraying roles the reveal the overlooked complexities of Arab women. Furthering her commitment to inspiring young, regional creative, Sabri was recently named as the head of the jury panel for a filmmaking challenge to encourage young filmmakers from Saudi Arabia to produce new work.


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