The stones always known the story first. And they were trying to tell me something when I visited the jewelry workshop on the top floor of the Louis Vuitton Place Vendome flagship last year – I’m sure of it. “We are very serious about this here”, I thought I heard a perfect 19.31. unheated Madagascar sapphire say.

Now, the whole world is listening. Louis Vuitton just announced its acquisition of the second largest diamond discovered since 1905. The 1,750 carat Sewelo was unearthed in April 2019 in Botswana, a country that has become a leader in responsible mining. “Sewelo” means rare find.

Nobody expects us to put such an emphasis on high jewelry”, Michael Burke chief executive of Louis Vuitton, told the New York Times, “I think it will spice things up a bit. Wake up the industry”. Vuitton, which was founded in 1854, entered the jewelry market in 2004, and the High Jewelry world of one of a kind pieces and exceptional stones in 2009. The news of the Sewelo indicated a firm commitment to leadership it the category. “It’s a big unusual stone”, Burke said, “which makes it right up our alley”.

There are two questions I imagine people have on hearing this news, and seeing the image of what a thousand carat stone it. “That’s what a diamond look like?” And yes, the Sewelo is currently in its rough state, and the “diamond” as we recognize will be revealed when the stone is cut by highly trained experts (there are but a few in the world at this level) to see what it yields. The purchase displays a deep investment, and also took, according to Burke, “a little bit of guts and trust in our expertise”.

Jewelry insider were already privately messaging each other in anticipation of what Francesca Amfitheatr of, whose work is market by rich narrative and rigorous construction, might dream up around it once the stone itself “appears” after the cutting process. Her most recently high jewelry collection for Louis Vuitton, Riders of the Knights, was inspired by arms and armor and even Joan of Arc.

The next questions of course is, “if this is the second largest diamond unearthed since 1905 then what is the first?” That would be the Cullinan diamond, all 3,106 carats of it, which were unearthed in South Africa and now reside in the Tower of London, key elements in the British Crown Jewels.

The Cullinan stone was cut into two large main stones, and seven smaller stones. The largest (530) is at the head of the Sovereigns Sceptre with Cross, part of the coronation regalia meant to symbolize the king or queen’s temporal power as head of state.

The second largest, the Cullinan II, is on the Imperial State Crown right below the spinel knows as the Black Prince’s Ruby. The smaller stones yielded from the Cullinan are present in Queen Elizabeth’s personal collection including broches and pendant. She has said that they are referred to jokingly as “Granny’s chips” since she inherited them from her grandmother Queen Mary.

The path of the Sewelo from its current 1,758 rough state to an historic piece of Louis Vuitton High Jewelry will be one keenly watched and waited for in the jewelry world. Insiders will get a first view of it during a private dinner in Paris next week.


ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

Grace Kelly’s star-making performance came in 1953 when she appeared in ‘Mogambo’ opposite Clarke Gable. After that, Alfred Hitchcock took her under his wing and made her the star of ‘Dial M for Murder’ and ‘Rear Window’, turning her into a household name. Kelly won an Academy Award in 1955 for her role in ‘Country … Continue reading ICONS | Before She Became A Princess, Grace Kelly Was Known For Her Beauty And Talent in Hollywood

CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

Kylie Jenner posted a statement on her Instagram about the death of George Floyd and her fears for her daughter Stormi’s future. She joined the many celebrities speaking out and showing support for people protesting nationwide after George Floyd died on Monday in Minneapolis, as a result of a police officer kneeling on his neck … Continue reading CELEB | Kylie Jenner Said She Is Scared For Her Daughter Stormi In An Instagram Post Where She Spoke Out About George Floyd’s Death

HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

In the age of coronavirus, the mere thought of your makeup brushes only having the potential to cause breakouts is a concern of the past. These days, most people are worried about all the germs lurking on their makeup products and tools, and how to properly sanitize everything in their makeup bag. Luckily, there’s a … Continue reading HEALTH | As You Sanitize Everything Else At Home, Make Sure To Clean Your Makeup Brushes Too

ENTERTAINMENT | Kylie Jenner Is Not A Billionaire, Forbes Magazine Now Say

RIYADH | SAUDI ARABIA – Forbes magazine, which in March 2019 declared reality TV star Kylie Jenner had become the world’s youngest self-made billionaire, said on Friday that is no longer believed that her net worth was that much. The magazine said it reviewed financial data released by Coty INC, which bought a 51 percent … Continue reading ENTERTAINMENT | Kylie Jenner Is Not A Billionaire, Forbes Magazine Now Say

TRAVEL ESSENTIALS | Greece To Open To Tourists From 29 Countries From June 15

Greece said on Friday it will open to visitors from 29 countries from June 15, days before its peak tourism season begins. The countries are: Germany, Austria, Denmark, Norway, Cyprus, Israel, Switzerland, Japan, Malta, Bulgaria, China, Croatia, Australia, New Zealand, North Macedonia, Albania, Estonia, Latvia, Lebanon, Lithuania, Hungary, South Korea, Serbia, Montenegro, Romania, Slovenia, Slovakia, … Continue reading TRAVEL ESSENTIALS | Greece To Open To Tourists From 29 Countries From June 15

FASHION | The Paris Haute Couture Shows Will Go Digital This July

Paris’s haute couture Fashion Week will go digital this July, translating the craftsmanship of couture to a virtual format for the first time. From July 6 to 8, the Federation de la Haute Couture et de la Mode will host videos from accredited couture maisons on a dedicated platform. The videos will be accompanied by … Continue reading FASHION | The Paris Haute Couture Shows Will Go Digital This July

WOMEN OF MIDDLE EAST | Yemeni – Emirati Singer Balquees Fathi Stars In Luxurious International Campaign

Luxury watchmaker and jeweler Piaget revealed its new campaign this weekend, starring ten exceptional women pioneers in varying fields, ranging from cinema and art to music and design. Fathi features in the Extraordinary Women campaign – which was shot in Los Angeles – along award – winning actress Jessica Chatain and Cynthia Erivo, South Korean … Continue reading WOMEN OF MIDDLE EAST | Yemeni – Emirati Singer Balquees Fathi Stars In Luxurious International Campaign

BEAUTY | Top 5 Anti-Aging Ingredients: Do They Live Up To The Hype?

Active anti-aging ingredients seem to hold the secret of eternal youth. But all these active ingredients can be pretty confusing – so we’ve asked the expert to explain the top five. Pro-xylane, Retinol, hyaluronic acid, vitamin C, Rhamnose and Adenosin seem to hold the secret of eternal youth. These anti-aging ingredients can be found in … Continue reading BEAUTY | Top 5 Anti-Aging Ingredients: Do They Live Up To The Hype?

TRAVEL ALERT | Saudi Arabia To Extend Tourist Visas For Three Month Free Of Charge

Saudi Arabia will extend tourist visas which expired during the suspension of international flight amid the coronavirus pandemic automatically for a period of three months free of charge, according to an official statement. The Kingdom’s General Directorate of Passports announced that the General Directorate of Passport would extend the visas automatically through the system without … Continue reading TRAVEL ALERT | Saudi Arabia To Extend Tourist Visas For Three Month Free Of Charge

BODY & SPIRIT & MIND | At Home Spa Day Ideas Inspired By Retreats Around The World

Light some candles, ready slippers and fluffy robe. Here’s everything you need to DIY a spa day at home, with advice from luxury retreats around the world. It’s hard to imagine a human alive who wouldn’t want to be supine on a massage table in a 5-star spa right now, but alas, such tantalizing pleasures … Continue reading BODY & SPIRIT & MIND | At Home Spa Day Ideas Inspired By Retreats Around The World

HEALTH | Foods To Add To Your Diet If You Struggle To Sleep

Sleep is a rare commodity nowadays, with two thirds of us admitting to suffering from disrupted slumber every night. If you’re a part of this rather hefty section of society, you’ve probably tried it all: sleep sprays, meditation, pre-bed rituals, the works. But have you ever considered that the secret to a better night’s sleep … Continue reading HEALTH | Foods To Add To Your Diet If You Struggle To Sleep

Women Empowerment In Saudi Arabia | Saudi Women To Get More Legal Rights With Regards To Marital Process

Over the past three years, the improvement of women’s rights has been at the forefront of Saudi Arabia’s reform efforts,particularly with regards to marital matters. This week, it seems there will soon be another major gain for women as reports point to discussions currently being held in relation to marriage contracts. According to various sources … Continue reading Women Empowerment In Saudi Arabia | Saudi Women To Get More Legal Rights With Regards To Marital Process

HEALTH | Intense Fitness Classes Can Lead To Rapid Spread Of COVID-19, Report Shows

Fitness dance classes are yet another venue where the new coronavirus appears to easily spread, according to a new report. The report found that dozens of people in South Korea caught COVID-19 after participating in fitness dance classes at the beginning of the pandemic. The researchers traced the cluster back to a workshop that was … Continue reading HEALTH | Intense Fitness Classes Can Lead To Rapid Spread Of COVID-19, Report Shows

FASHION | How To Sustainably Update Your Birkin Bag

Today’s fashion industry reset message came courtesy of the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC). It urged brands, designers, and retailers to slow down and limit the incessant flow of merchandise generated, resulting in wasted inventory. Following years of chasing the latest trends, consumers remain hungry for the … Continue reading FASHION | How To Sustainably Update Your Birkin Bag

THE POWER OF INFLUENCE | SemSem Designs Face Masks and Provides Vital Support For Frontline Workers

New York –based luxury womenswear label SemSem is rising in solidarity with some of the world’s biggest fashion houses to provide support to those in the frontlines battling the Covid-19 pandemic. Supporting and investing in a community’s wellbeing, especially of women and children, have always been the driving mission of SemSem founder and creative director … Continue reading THE POWER OF INFLUENCE | SemSem Designs Face Masks and Provides Vital Support For Frontline Workers

BEAUTY NOTES | Why Melatonin Is Really Good For Your Skin

Melatonin has become the latest trendy skincare ingredient that claims to help repair and restore your skin while combating signs of stress and pollution. What Is Melatonin? More than just a pill you pop when you can’t stop tossing and turning, the hormone melatonin is a key element of your body’s sleep and wake cycle. … Continue reading BEAUTY NOTES | Why Melatonin Is Really Good For Your Skin

RAMADAN: Saudi Arabia Announces Four-Day Eid al-Fitr Holiday May 23-26

RIYADH| SAUDI ARABIA – Saudi Arabia has announced a four-day holiday for private sector employees to celebrate Eid al – Fitr, expected to last from Saturday May 23 to Tuesday May 26, according to the Ministry of Human Resources and Social Development. The holiday for Eid al-Fitr will begin the day after the finale of … Continue reading RAMADAN: Saudi Arabia Announces Four-Day Eid al-Fitr Holiday May 23-26

FASHION | Naomi Campbell, Claudia Schiffer, and More Celebrate 20 Years Of Chanel’s Iconic J12 Watch

J12, the timelessly iconic watch from Chanel, was originally launched by brand in 2000 and marks its 20th anniversary this Summer. Over the years, the J12 has not only gained a cult following among the luxury watch buyers of the world but also constantly pushed the envelope when it comes to technology and style, craftsmanship, … Continue reading FASHION | Naomi Campbell, Claudia Schiffer, and More Celebrate 20 Years Of Chanel’s Iconic J12 Watch

THE POWER OF INFLUENCE | U.S.-Somani Model Halima Aden In Campaign To Support COVID-19 Frontline Workers

Since the coronavirus pandemic began, fashion labels, models and influencers have been taking part in initiatives to support frontline workers. The latest to do so is American-Somali model Halima Aden. The runway start tool to Instagram on Wednesday to announce that she is taking part in the #BandingTogether project in collaboration with Allure Magazine and … Continue reading THE POWER OF INFLUENCE | U.S.-Somani Model Halima Aden In Campaign To Support COVID-19 Frontline Workers

HIGH SOCIETY | The Ultimate Gift Guide For All Your Loved Ones This Ramadan

During this unprecedented Ramadan people are, more than ever,  taking the time to express their gratitude and love towards the people around the, the tradition of Ramadan gifting is a pertinent as ever, with thoughtful sentiment and meaningful gestures taking center stage during Holy Month celebrations. Scroll through our curated edit below of Bvlgari’s exclusive … Continue reading HIGH SOCIETY | The Ultimate Gift Guide For All Your Loved Ones This Ramadan

FASHION | Paris To Hold Men’s Fashion Week In Virtual Format July 9-13 – Statement

Paris will hold a men’s fashion week in virtual format from July 9 to July 13 for the Men Spring/Summer collection 2021, organizer said on Wednesday. ‘This event will be structured around a dedicated platform’, the Federation de la Haute Couture et de la Mode said in a statement. ‘Each house will be represented in … Continue reading FASHION | Paris To Hold Men’s Fashion Week In Virtual Format July 9-13 – Statement

HEALTH | Rare Syndrome Tied To COVID-19 Kills Three Children In New York, Cuomo Says

Three children in New York have died from a rare inflammatory syndrome believed to be linked to the novel coronavirus, Governor Andrew Cuomo said on Saturday, a development that may augur a pandemic risk of children. Cuomo had on Friday disclosed the death of a 5 – year old linked to the coronavirus and a … Continue reading HEALTH | Rare Syndrome Tied To COVID-19 Kills Three Children In New York, Cuomo Says

FASHION | Serena Williams Has A New Gig As Global Ambassador For Stuart Weitzman

Stuart Weitzman has proudly announced the appointment of Serena Willaims as its newest global spokesperson. The luxury shoe brand has kicked off the partnership with its latest campaign that sees the tennis pro as the embodiment of women as pillars of strength, hope and optimism for their communities. Photographer James Green captured Williams standing tall … Continue reading FASHION | Serena Williams Has A New Gig As Global Ambassador For Stuart Weitzman

BEAUTY ICONS | Monica Bellucci Talks Beauty Secrets And Favorite Dolce & Gabbana Makeup

Monica Bellucci reminds us that in times of uncertainty, there is an undeniable reassurance in classic beauty. In times of uncertainty, we can all do with a little escapism; a moment in our day when we forget about the worries of the world. Beauty offers just this. Applying a sweep lipstick can serve as a … Continue reading BEAUTY ICONS | Monica Bellucci Talks Beauty Secrets And Favorite Dolce & Gabbana Makeup

THE POWER OF INFLUENCE | Charlize Theron Unveils Stars Joining Her Fight On Domestic Abuse Amid Coronavirus

South African actress Charlize Theron on Thursday said more than 50 female celebrities, from actress Reese Witherspoon to football player Megan Rapinoe, had joined her campaign to fight violence against women during the global coronavirus lockdowns. The #TogetherGorHer initiative launched in April by the Charlize Theron Africa Outreach Project with CARE and the Entertainment Industry … Continue reading THE POWER OF INFLUENCE | Charlize Theron Unveils Stars Joining Her Fight On Domestic Abuse Amid Coronavirus

SAUDI SOCIETY | Wedding Ban Amid Coronavirus: Saudi Arabia Trains 5,000 Registrars In Online Marriage

RIYADH | SAUDI ARABIA –  Saudi Arabia’s Ministry of Justice is training 5,000 marriage registrars to officiate marriages online, in preparation to launch the online marriage service across the Kingdom after the success of the trial period in the capital Riyadh, state news agency SPA reported. The training will include educating registrars on how to … Continue reading SAUDI SOCIETY | Wedding Ban Amid Coronavirus: Saudi Arabia Trains 5,000 Registrars In Online Marriage

THE POWER OF INFLUENCE | Halima Aden, Zainab Salbi Share Heartfelt Stories On Porter’s New Podcast Series

Porter magazine’s new podcast is exactly what we’ve been missing during self-isolation. The Net-a-Porter-owned magazine launched a weekly podcast series, ‘Pieces Of Me: My Life in Seven Garments’, that features a number of influential women, who tell their stories through clothing items they wore at defining moments of their lives. Through the seven part series, … Continue reading THE POWER OF INFLUENCE | Halima Aden, Zainab Salbi Share Heartfelt Stories On Porter’s New Podcast Series

Loading…

Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s